Shibo Li

affiliation not provided to SSRN

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Scholarly Papers (1)

1.

From Free to Paid: Monetizing a Non-advertising-based App

Number of pages: 65 Posted: 17 Mar 2021
The University of Hong Kong - Faculty of Business and Economics, University of Chicago and affiliation not provided to SSRN
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Abstract:

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monetization, mobile apps, field experiment, ad-free business model, mobile commerce, product design