Wolfgang Grassl

St. Norbert College

100 Grant Street

De Pere, WI 54115-2099

SCHOLARLY PAPERS

9

DOWNLOADS

666

SSRN CITATIONS

1

CROSSREF CITATIONS

4

Scholarly Papers (9)

1.

The Reality of Brands: Towards an Ontology of Marketing

American Journal of Economics and Sociology, Vol. 58, pp. 313-359, 1999
Number of pages: 46 Posted: 22 Jul 2010 Last Revised: 24 Jul 2010
Wolfgang Grassl
St. Norbert College
Downloads 232 (158,086)

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Brands, product differentiation, brand realism, affordances, ontology of marketing

2.

Hybrid Forms of Business: The Logic of Gift in the Commercial World

Number of pages: 31 Posted: 04 Mar 2011 Last Revised: 28 Jul 2011
Wolfgang Grassl
St. Norbert College
Downloads 99 (318,526)

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Caritas in Veritate, Catholic Social Teaching, Holy Trinity, Hybrid Businesses, Non-Profit Enterprise, Social Enterprise, Reciprocity, Gift

3.

Market Mavens: Model Building for Measuring Consumer Expert Knowledge

Marketing Management Association, MBAA Conference, Chicago, March 2010
Number of pages: 6 Posted: 07 Jul 2010
Wolfgang Grassl and James E. Harris
St. Norbert College and Saint Norbert College - Business Administration
Downloads 84 (350,743)

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Market mavens, experts, consumer knowledge

4.

Ethics and Economics: Towards a New Humanistic Synthesis for Business

Number of pages: 22 Posted: 25 Nov 2010
Wolfgang Grassl
St. Norbert College
Downloads 73 (380,398)
Citation 1

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Caritas in Veritate, Catholic social thought, business ethics, economic efficiency, humanism in management, papal encyclicals

5.

Cooperative Marketing: Efficiency Conditions for Alliances

CANADA/CARIBBEAN BUSINESS: OPPORTUNITIES AND CHALLENGES FOR MANAGEMENT, Brunton, T., Lituchy, T., eds., Port-of-Spain: University of the West Indies Press, pp. 87-101, 1998
Number of pages: 16 Posted: 05 Jul 2010
Wolfgang Grassl
St. Norbert College
Downloads 62 (414,725)

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Cooperative marketing, alliances, cooperatives, club goods

6.

The Study of Business as a Liberal Art? Toward an Aristotelian Reconstruction

Catholic Social Science Review, Vol. 14, pp. 193-216, 2009
Number of pages: 17 Posted: 05 Jul 2010
Wolfgang Grassl
St. Norbert College
Downloads 45 (478,432)

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Catholic social thought, management, liberal arts, teaching of business, Aristotle, Aquinas, ontology, realism

7.

Amand Schindler (1742-82): An Advocate of Free Trade in the Bohemian Enlightenment

Number of pages: 19 Posted: 01 Jan 2011 Last Revised: 17 Jan 2011
Wolfgang Grassl
St. Norbert College
Downloads 41 (495,945)

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Enlightenment, physiocrats, mercantilism, cameralism, free trade, Catholic social thought

8.

L’entreprise européenne - inéxistante, moribonde, ou modèle pour l’exportation

Géoéconomie, No. 28, pp. 153-180, Winter 2003
Number of pages: 23 Posted: 05 Jul 2010
Wolfgang Grassl
St. Norbert College
Downloads 30 (550,369)
Citation 1

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Varieties of capitalism, European firms, business model

9.

The Reality of Brands: Toward an Ontology of Marketing

Posted: 17 Oct 2004
Wolfgang Grassl
St. Norbert College

Abstract:

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Brands, products, ontology, realism, brand equity, ecological psychology, consumer behavior