S Chan Choi

Rutgers Business School

Professor

100 Rockafeller Road

Piscataway, NJ 08854

United States

http://www.business.rutgers.edu/faculty-research/directory/choi-chan

SCHOLARLY PAPERS

5

DOWNLOADS

31

SSRN CITATIONS

0

CROSSREF CITATIONS

7

Scholarly Papers (5)

1.

Product Positioning Under Price Competition

Management Science Vol. 36 No. 2, pp. 175-199, 1990
Number of pages: 26 Posted: 02 Jun 2016
Rutgers Business School, Pennsylvania State University and University of Pennsylvania - Operations & Information Management Department
Downloads 18 (641,205)

Abstract:

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marketing, competitive strategy, product policy, games, noncooperative, programming, variational inequalities

2.

Game Theoretic Derivations of Competitive Strategies in Conjoint Analysis

Marketing Letters, Volume 4, Issue 4, pp 337-348 (1993)
Number of pages: 12 Posted: 04 Jun 2016
S Chan Choi and Wayne S. DeSarbo
Rutgers Business School and Pennsylvania State University
Downloads 13 (677,605)

Abstract:

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Product Design, Product Competition, Conjoint Analysis, Game Theory

3.

A Gravity‐Based Multidimensional Scaling Model for Deriving Spatial Structures Underlying Consumer Preference/Choice Judgments

The Journal of Consumer Research, Vol. 29, No. 1, pp. 91-100, 2002
Posted: 13 Jun 2016
Pennsylvania State University, Michigan State University, Rutgers Business School and Eli Lilly and Company, Ltd - Eli Lilly and Company, Indianapolis

Abstract:

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Brand Equity/Extensions, Brand Loyalty, Choice (Brand or Product Level), Mathematical Models, Multi‐dimensional Scaling

4.

A Conjoint-Based Product Designing Procedure Incorporating Price Competition

Journal of Product Innovation Management, Volume 11, Issue 5, (1994), Pages 451-459
Posted: 06 Jun 2016
S Chan Choi and Wayne S. DeSarbo
Rutgers Business School and Pennsylvania State University

Abstract:

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5.

A Numerical Approach to Deriving Long-Run Equilibrium Solutions in Spatial Positioning Models

Management Science, Vol. 38, No. 1, pp. 75-86, (1992)
Posted: 03 Jun 2016
Rutgers Business School, Pennsylvania State University and University of Pennsylvania - Operations & Information Management Department

Abstract:

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marketing - competitive strategy, product policy, games, noncooperative, programming, variational inequalities