Maria Madalena Pereira

University of the Interior of Beira

Professor

Est. do Sineiro

Covilhã, 6200-209

Portugal

http://www.ubi.pt

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Consumer Buying Behaviour in Fashion Retailling: Empirical Evidences

Number of pages: 13 Posted: 19 Nov 2008
Susana Azevedo, Maria Madalena Pereira, João J. M. Ferreira and Vilma Pedroso
University of Beira Interior, University of the Interior of Beira, University of Beira Interior and University of the Interior of Beira
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Abstract:

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Consumer buying behaviour, Apparel, Gender