Laurent Muzellec

Dublin City University Business School

Glasnevin

Dublin

Ireland

SCHOLARLY PAPERS

1

DOWNLOADS

132

SSRN CITATIONS

0

CROSSREF CITATIONS

0

Scholarly Papers (1)

1.

There is No Spoon: Towards a Framework for the Classification of Virtual Brands and Management of Brand Precession

Number of pages: 7 Posted: 22 Jun 2009
Theodore G. Lynn and Laurent Muzellec
Irish Centre for Cloud Computing and Commerce and Dublin City University Business School
Downloads 132 (258,340)

Abstract:

Loading...

Reverse Product Placement, Brand Management, Brand Precession, Virtual