Benjamin P. C. Yen

The University of Hong Kong - School of Business

Meng Wah Complex

Pokfulam Road

Hong Kong

China

SCHOLARLY PAPERS

3

DOWNLOADS

510

SSRN CITATIONS

0

CROSSREF CITATIONS

1

Scholarly Papers (3)

1.

Product Fit Uncertainty and Interplay between Traditional Advertising and Social Media Marketing

Number of pages: 37 Posted: 28 Jul 2015 Last Revised: 24 Jun 2021
Yinan Yu, Liangfei Qiu, Hailiang Chen and Benjamin P. C. Yen
University of Memphis, University of Florida - Warrington College of Business Administration, HKU Business School, The University of Hong Kong and The University of Hong Kong - School of Business
Downloads 348 (106,348)

Abstract:

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product fit uncertainty, social media marketing, media interplay, substitution, complementarity, motion picture industry

2.

Utilizing Geospatial Information in Cellular Data Usage for Key Location Prediction

Number of pages: 17 Posted: 11 May 2016 Last Revised: 14 May 2016
Yinan Yu, Hailiang Chen, Baojun Ma and Benjamin P. C. Yen
University of Memphis, HKU Business School, The University of Hong Kong, School of Business and Management, Shanghai International Studies University and The University of Hong Kong - School of Business
Downloads 95 (332,562)

Abstract:

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cellular data usage, geospatial information, home and workplace, precision marketing, telecommunications, kernel density estimation

3.

On the Design and Development of Object-Oriented Scheduling Systems

NYU Working Paper No. 2451/14183
Number of pages: 21 Posted: 13 Oct 2008
Michael Pinedo and Benjamin P. C. Yen
New York University (NYU) - Leonard N. Stern School of Business and The University of Hong Kong - School of Business
Downloads 67 (407,732)

Abstract:

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