Richard Batsell

Rice University

6100 South Main Street

Houston, TX 77005-1892

United States

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Scholarly Papers (1)

1.

A New Multidimensional Scaling Methodology for the Representation of Inter-Product Substitutability

Advances in Consumer Research, Vol. 15 Issue 1, p 18-527, 1988
Number of pages: 11 Posted: 27 May 2016
Wayne S. DeSarbo and Richard Batsell
Pennsylvania State University and Rice University
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Abstract:

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