Himanshu Mishra

University of Utah - David Eccles School of Business

Assistant Professor

1645 E. Campus Center Drive

Salt Lake City, UT 84112-9304

United States

http://himanshumishra.com

  • University of Utah - David Eccles School of Business

SCHOLARLY PAPERS

9

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SSRN CITATIONS
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4

CROSSREF CITATIONS

15

Scholarly Papers (9)

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1.

The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

Journal of Marketing Research, Forthcoming
Number of pages: 42 Posted: 26 Apr 2010
Arul Mishra and Himanshu Mishra
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 543 (60,366)
Citation 4

Abstract:

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price discount, bonus pack, guilt, virtue, vice, food, sales promotion, justification

2.

In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster

Psychological Science, Forthcoming
Number of pages: 17 Posted: 16 Dec 2010
Himanshu Mishra, Arul Mishra and Baba Shiv
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and Stanford Graduate School of Business
Downloads 424 (81,688)

Abstract:

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vague, ambiguity, motivated reasoning, optimism, expectancies, weight loss, performance

3.

We are What We Consume: The Influence of Food Consumption on Impulsive Choice

Journal of Marketing Research, Forthcoming
Number of pages: 32 Posted: 01 Nov 2009
Arul Mishra and Himanshu Mishra
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 358 (99,319)

Abstract:

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serotonin, impulsivity, food-consumption, impulsive choice, tryptophan, Go/no-go, consumer behavior

4.

The Influence of Bite-Size on Quantity of Food Consumed: A Field Study

Journal of Consumer Research, Forthcoming
Number of pages: 17 Posted: 25 Apr 2011
Arul Mishra, Himanshu Mishra and Tamara M. Masters
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 309 (116,843)

Abstract:

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bite size, food consumption, portion size, fork, overconsumption, field study, goals, goal progress, hunger

5.

How Salary Receipt Affects Consumers' Regulatory Motivations and Product Preferences

Journal of Marketing, Forthcoming
Number of pages: 37 Posted: 26 Jan 2010
Himanshu Mishra, Arul Mishra and Dhananjay Nayakankuppam
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and University of Iowa
Downloads 162 (216,568)

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Regulatory focus, Salary receipt, Cyclical preferences, Promotion and Prevention focus, Motivation

6.

Thinking Outside the Euclidean Box: Riemannian Geometry and Inter-Temporal Decision-Making

PLOS ONE, Forthcoming
Number of pages: 52 Posted: 07 Dec 2015
Himanshu Mishra and Arul Mishra
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 86 (343,032)

Abstract:

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Riemannian Geometry; Inter-temporal Decisions; Discounted Utility; Gaussian Curvature; Manifold learning; Non-Euclidean Geometries; Exponential Discounting; Hyperbolic Discounting

7.

Examining the Presence of Gender Bias in Customer Reviews Using Word Embedding

Number of pages: 32 Posted: 24 Feb 2019
Arul Mishra, Himanshu Mishra and Shelly Rathee
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and Villanova University
Downloads 39 (501,060)

Abstract:

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Gender Bias, Natural Language Processing, Customer Reviews, Text Analysis, Word Embedding

8.

Border Bias: The Belief that State Borders can Protect Against Disasters

Psychological Science, Forthcoming
Posted: 16 May 2010 Last Revised: 28 Apr 2013
Arul Mishra and Himanshu Mishra
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business

Abstract:

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Categorization, Public Policy, Cognitive Bias, Geographic Bias, Maps, Risk, Probability

9.

The Blissful Ignorance Effect: Pre Versus Post Action Effects on Outcome-Expectancies Arising from Precise and Vague Information

Journal of Consumer Research, Forthcoming
Posted: 14 Jul 2008
Himanshu Mishra, Baba Shiv and Dhananjay Nayakankuppam
University of Utah - David Eccles School of Business, Stanford Graduate School of Business and affiliation not provided to SSRN

Abstract:

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Ambiguity aversion, Accuracy Goal, Outcome expectation, Optimism, post choice behavior, Product returns