Olivier Toubia

Columbia Business School - Marketing

Glaubinger Professor of Business

New York, NY 10027

United States

SCHOLARLY PAPERS

22

DOWNLOADS
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Top 8,806

in Total Papers Downloads

6,572

SSRN CITATIONS
Rank 10,678

SSRN RANKINGS

Top 10,678

in Total Papers Citations

52

CROSSREF CITATIONS

65

Scholarly Papers (22)

1.

Deriving Value from Social Commerce Networks

Journal of Marketing Research, Forthcoming
Number of pages: 57 Posted: 25 Jun 2008 Last Revised: 22 Jun 2014
Andrew T. Stephen and Olivier Toubia
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 3,686 (3,408)
Citation 20

Abstract:

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social commerce, marketing, e-commerce, social networks

2.

Letting Logos Speak: Leveraging Multiview Representation Learning for Data-Driven Branding and Logo Design

Columbia Business School Research Paper Forthcoming
Number of pages: 74 Posted: 28 Jun 2019 Last Revised: 08 Apr 2021
Ryan Dew, Asim Ansari and Olivier Toubia
University of Pennsylvania - Marketing Department, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 494 (70,777)
Citation 2

Abstract:

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logos, branding, machine learning, multiview learning, deep generative modeling, image processing

3.

Explaining the Power-Law Degree Distribution in a Social Commerce Network

Social Networks, Vol. 31, No. 4, pp. 262-270, 2009
Number of pages: 9 Posted: 01 Jul 2008 Last Revised: 04 Aug 2014
Andrew T. Stephen and Olivier Toubia
University of Oxford - Said Business School and Columbia Business School - Marketing
Downloads 454 (78,240)

Abstract:

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network evolution, social networks, mixture model, social commerce, empirical statistical modeling

4.

A Bounded Rationality Model of Information Search and Choice in Preference Measurement

Journal of Marketing Research Forthcoming, HEC Paris Research Paper No. MKG-2015-1072, Columbia Business School Research Paper No. 15-12
Number of pages: 49 Posted: 16 Jan 2015 Last Revised: 04 Mar 2015
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Marketing, Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Downloads 299 (125,434)
Citation 4

Abstract:

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Preference Measurement, Eye Tracking, Dynamic Discrete Choice Models

5.

A Semantic Approach for Estimating Consumer Content Preferences from Online Search Queries

Columbia Business School Research Paper No. 16-2
Number of pages: 59 Posted: 19 Dec 2015 Last Revised: 17 Apr 2019
Jia Liu and Olivier Toubia
HKUST Business School and Columbia Business School - Marketing
Downloads 259 (145,496)
Citation 5

Abstract:

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search engine optimization, search engine marketing, search queries, content preferences, semantic relationships, topic modeling

6.

Attention, Information Processing and Choice in Incentive-Aligned Choice Experiments

HEC Paris Research Paper No. MKG-2015-1114, Columbia Business School Research Paper No. 15-90
Number of pages: 56 Posted: 17 Oct 2015 Last Revised: 05 Sep 2017
Cathy L. Yang, Olivier Toubia and Martijn G. de Jong
HEC Paris - Marketing, Columbia Business School - Marketing and Erasmus University Rotterdam (EUR)
Downloads 191 (194,243)
Citation 1

Abstract:

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incentive alignment, choice experiments, preference measurement, eye tracking

7.

The Summarization of Creative Content

Columbia Business School Research Paper No. 17-86
Number of pages: 64 Posted: 21 Aug 2017
Olivier Toubia
Columbia Business School - Marketing
Downloads 189 (196,057)
Citation 1

Abstract:

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Bayesian Estimation, Innovations, Machine Learning, Creativity, Topic Models

8.

Content-Based Model of Web Search Behavior: An Application to TV Show Search

Number of pages: 66 Posted: 07 May 2019
Jia Liu, Olivier Toubia and Shawndra Hill
HKUST Business School, Columbia Business School - Marketing and Microsoft Corporation - Microsoft Research, New York City
Downloads 165 (220,512)
Citation 1

Abstract:

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marketing, search, interpretable machine learning, recommendation systems, Poisson factorization, variational inference, big data

9.

Improving Diffusion Forecasts Using Social Interactions Data

Number of pages: 45 Posted: 08 Sep 2011
Olivier Toubia, Jacob Goldenberg and Rosanna Garcia
Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Northeastern University - Marketing Area
Downloads 137 (256,851)

Abstract:

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diffusion models, forecasting, innovations, measurement, social networks

The Silver Lining Effect: Formal Analysis and Experiments

Management Science, Forthcoming
Number of pages: 29 Posted: 08 Aug 2009
Peter Jarnebrant, Olivier Toubia and Eric J. Johnson
Independent, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 77 (381,574)
Citation 1

Abstract:

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Mental accounting, Prospect Theory, Loss Aversion

The Silver Lining Effect: Formal Analysis and Experiments

Managem Science, Vol. 55, No. 11, pp. 1832-1841, November 2009, Columbia Business School Research Paper
Number of pages: 10 Posted: 09 Nov 2011
Peter Jarnebrant, Olivier Toubia and Eric J. Johnson
Independent, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 27 (597,337)

Abstract:

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utility-preference, estimation, theory, prospect theory, loss aversion

The Silver Lining Effect: Formal Analysis and Experiments

Management Science, Vol. 55, No. 11, pp. 1832–1841, 2009
Number of pages: 10 Posted: 17 Nov 2011
Peter Jarnebrant, Olivier Toubia and Eric Johnson
Independent, Columbia Business School - Marketing and affiliation not provided to SSRN
Downloads 20 (648,239)

Abstract:

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11.

Pricing Fairness in a Pandemic: Navigating Unintended Changes to Value or Cost

Journal of the Association for Consumer Research, Forthcoming
Number of pages: 41 Posted: 09 Jul 2020 Last Revised: 25 Sep 2020
Elizabeth Friedman and Olivier Toubia
Columbia University - Columbia Business School and Columbia Business School - Marketing
Downloads 111 (299,642)

Abstract:

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Pricing, Fairness, COVID-19

12.

Estimation of Risk and Time Preferences: Response Error, Heterogeneity, Adaptive Questionnaires, and Experimental Evidence from Mortgagers

INSEAD Working Paper No. 2010/52/DS/TOM
Number of pages: 35 Posted: 09 Aug 2010
Columbia Business School - Marketing, Columbia Business School - Marketing, INSEAD and George Washington University - School of Business
Downloads 97 (328,038)

Abstract:

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Prospect Theory, Time Discounting, Bayesian Statistics, Adaptive Experimental Design, Revealed Preference

13.

Idea Generation, Creativity and Prototypicality

Marketing Science, Forthcoming, Columbia Business School Research Paper No. 16-80
Number of pages: 44 Posted: 07 Nov 2016
Olivier Toubia and Oded Netzer
Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 90 (343,944)
Citation 11

Abstract:

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Ideation, Text Mining, New Products, Idea Generation

14.

Search Query Formation by Strategic Consumers

Columbia Business School Research Paper No. 18-30
Number of pages: 20 Posted: 13 Mar 2018
Jia Liu and Olivier Toubia
Microsoft Corporation - Microsoft Research, New York City and Columbia Business School - Marketing
Downloads 85 (356,286)
Citation 3

Abstract:

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search engines, search models

15.

Electronic Companion for: 'Improving Penetration Forecasts Using Social Interactions Data'

Number of pages: 9 Posted: 19 Jan 2014
Olivier Toubia, Jacob Goldenberg and Rosanna Garcia
Columbia Business School - Marketing, Hebrew University of Jerusalem - Jerusalem School of Business Administration and Northeastern University - Marketing Area
Downloads 66 (410,747)
Citation 2

Abstract:

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diffusion models, forecasting, social interactions

16.

Dynamic Experiments for Estimating Preferences: An Adaptive Method of Eliciting Time and Risk Parameters

Management Science, Articles in Advance, pp. 1-28, 2012
Number of pages: 28 Posted: 13 Jul 2013
Columbia Business School - Marketing, Columbia Business School - Marketing, INSEAD and George Washington University - School of Business
Downloads 52 (460,357)
Citation 5

Abstract:

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prospect theory, time discounting, Bayesian statistics, adaptive experimental design, revealed preference

17.

The More You Ask, the Less You Get: When Additional Questions Hurt External Validity

Number of pages: 59 Posted: 11 Dec 2020
University of California, Riverside (UCR) - Department of Management and Marketing, Columbia University - Columbia Business School, affiliation not provided to SSRN, Columbia Business School - Marketing, Columbia Business School - Marketing and University of Chicago - Booth School of Business
Downloads 45 (489,049)

Abstract:

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18.

How Should Artificial Intelligence Explain Itself? Understanding Preferences for Explanations Generated by XAI Algorithms

Number of pages: 36 Posted: 08 Jul 2021
University of Antwerp, University of Antwerp, University of Antwerp, INSEAD and Columbia Business School - Marketing
Downloads 19 (641,462)

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Algorithmic Decision Making; Explainable Artificial Intelligence; Algorithmic Explainability; Choice-Based Conjoint Analysis

19.

Affect as an Ordinal System of Utility Assessment

Organizational Behavior and Human Decision Processes, 131(Nov), 81-94, 2015, Columbia Business School Research Paper No. 16-8
Number of pages: 59 Posted: 15 Jan 2016 Last Revised: 05 Mar 2018
Columbia University - Columbia Business School, affiliation not provided to SSRN, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 9 (708,774)

Abstract:

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20.

How do Consumers Form Online Search Queries? The Importance of Activation Probabilities between Queries and Results

Columbia Business School Research Paper No. 15-91
Posted: 18 Oct 2015 Last Revised: 09 Aug 2020
Jia Liu and Olivier Toubia
HKUST Business School and Columbia Business School - Marketing

Abstract:

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online search queries, consumer search, content preferences, digital marketing

21.

Intrinsic vs. Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter?

Marketing Science, Vol. 32, No. 3, 2013; pp. 368-392; DOI: 10.1287/mksc.2013.0773, Columbia Business School Research Paper No. 13-78
Posted: 13 Nov 2013
Olivier Toubia and Andrew T. Stephen
Columbia Business School - Marketing and University of Oxford - Said Business School

Abstract:

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social media, field experiments, dynamic discrete choice models

22.

Measuring Consumer Preferences Using Conjoint Poker

Marketing Science, Vol. 31, No. 1, 2012; pp. 138-156; DOI: 10.1287/mksc.1110.0672
Posted: 24 Oct 2012
Olivier Toubia, Martijn G. de Jong and Daniel Stieger
Columbia Business School - Marketing, Erasmus University Rotterdam (EUR) and University of Innsbruck

Abstract:

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conjoint analysis, product, measurement and inference, experimental economics