K. Scott Swan

College of William and Mary - Mason School of Business

P.O. Box 8795

Williamsburg, VA 23187-8795

United States

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Scholarly Papers (1)

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The Emergence of Product Design as a Field of Marketing Inquiry

Journal of Product Innovation Management, Vol. 28, No. 3, 2011
Posted: 19 Jul 2010 Last Revised: 06 Mar 2012
Michael Luchs and K. Scott Swan
William & Mary and College of William and Mary - Mason School of Business

Abstract:

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Product Design, Aesthetics, Design