Leonard Lee

Columbia Business School - Marketing

New York, NY 10027

United States

SCHOLARLY PAPERS

9

DOWNLOADS
Rank 21,104

SSRN RANKINGS

Top 21,104

in Total Papers Downloads

2,837

SSRN CITATIONS
Rank 22,248

SSRN RANKINGS

Top 22,248

in Total Papers Citations

17

CROSSREF CITATIONS

27

Scholarly Papers (9)

In Search of Homo Economicus: Preference Consistency, Emotions, and Cognition

Number of pages: 41 Posted: 23 Aug 2006
Leonard Lee, On Amir and Dan Ariely
Columbia Business School - Marketing, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 1,375 (16,466)
Citation 1

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Transitivity, Emotion, Cognition, Preferences, Rationality

In Search of Homo Economicus: Cognitive Noise and the Role of Emotion in Preference Consistency

Journal of Consumer Research, No. 36, No. 2, pp. 173-187, 2009
Number of pages: 15 Posted: 16 Nov 2011
Leonard Lee, On Amir and Dan Ariely
Columbia Business School - Marketing, University of California, San Diego (UCSD) - Rady School of Management and Duke University - Fuqua School of Business
Downloads 216 (169,382)
Citation 5

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2.

If I'm Not Hot, are You Hot or Not? Physical Attractiveness Evaluations and Dating Preferences as a Function of Own Attractiveness

Number of pages: 29 Posted: 16 Nov 2007
Columbia Business School - Marketing, Carnegie Mellon University - Department of Social and Decision Sciences, Duke University - Fuqua School of Business, affiliation not provided to SSRN and affiliation not provided to SSRN
Downloads 734 (41,434)
Citation 1

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Dating Preferences, Hedonic Adaptation, Prospect Theory, Attractiveness

3.

Feeling the Future: The Emotional Oracle Effect

Journal of Consumer Research, Forthcoming
Number of pages: 56 Posted: 19 Oct 2011
Columbia University - Columbia Business School, Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads 298 (123,093)
Citation 1

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Affect, Emotion, Prediction, Forecasting

4.

Banking Happiness

Number of pages: 58 Posted: 06 Feb 2016 Last Revised: 26 Jul 2018
Ali Faraji-Rad and Leonard Lee
affiliation not provided to SSRN and Columbia Business School - Marketing
Downloads 80 (362,218)
Citation 2

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5.

The Fees -> Savings Link, or Purchasing Fifty Pounds of Pasta

Harvard Business School Marketing Research Paper No. 08-029
Number of pages: 32 Posted: 16 Nov 2007
Leonard Lee and Michael I. Norton
Columbia Business School - Marketing and Harvard Business School - Marketing Unit
Downloads 80 (362,218)

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6.

A Tutorial in Consumer Research: Keeping it Real in Experimental Research – Understanding When, Where, and How to Enhance Realism and Measure Consumer Behavior

Number of pages: 24 Posted: 12 Mar 2020
Andrea Morales, On Amir and Leonard Lee
Arizona State University (ASU), University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads 45 (479,959)
Citation 2

Abstract:

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Experimental design, Realism, Behavior, Measurement

7.

Affect as an Ordinal System of Utility Assessment

Organizational Behavior and Human Decision Processes, 131(Nov), 81-94, 2015, Columbia Business School Research Paper No. 16-8
Number of pages: 59 Posted: 15 Jan 2016 Last Revised: 05 Mar 2018
Columbia University - Columbia Business School, affiliation not provided to SSRN, Columbia Business School - Marketing and Columbia Business School - Marketing
Downloads 9 (694,759)

Abstract:

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8.

The Temperature Premium: Warm Temperatures Increase Product Valuation

Journal of Consumer Psychology 24, 2 (2014) 251-259, Columbia Business School Research Paper No. 14-29
Posted: 09 May 2014
Yonat Zwebner, Leonard Lee and Jacob Goldenberg
Arison School of Business, Columbia Business School - Marketing and Interdisciplinary Center (IDC) Herzliyah

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Environmental effects; Sensory marketing; Embodied cognition; Product valuation; Emotions

9.

Money, Time, and the Stability of Consumer Preferences

Journal of Marketing Research, Vol. 52, No. 2, 2015
Posted: 26 Jan 2010 Last Revised: 31 Mar 2015
Columbia Business School - Marketing, Singapore Management University - Lee Kong Chian School of Business, ESADE - Ramon Llull University, Yale and Duke University - Fuqua School of Business

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Money versus time, dual-process models, affect, consumer choice, preference consistency