Elfriede Penz

Vienna University of Economics and Business

Welthandelsplatz 1

Vienna, Wien 1020

Austria

SCHOLARLY PAPERS

2

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Scholarly Papers (2)

1.

Enhancing the Trustworthiness of Qualitative Research in International Business

Sinkovics R R, Ghauri P N. Enhancing the Trustworthiness of Qualitative Research in International Business [J]. Management International Review, 2008, 48(6): 689-714
Posted: 01 Oct 2016
Rudolf R Sinkovics, Elfriede Penz and Pervez Ghauri
University of Auckland Business School, Vienna University of Economics and Business and King's College, London

Abstract:

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Qualitative Research, Interviews, Trustworthiness, Reliability, Equivalence, Emic and Etic Approaches

2.

Analysing Textual Data in International Marketing Research

Sinkovics R R, Penz E, Ghauri P N. Analysing textual data in international marketing research[J]. Qualitative Market Research: An International Journal, 2005, 8(1): 9-38.
Posted: 30 Sep 2016
Rudolf R Sinkovics, Elfriede Penz and Pervez Ghauri
University of Auckland Business School, Vienna University of Economics and Business and King's College, London

Abstract:

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Computer software, Qualitative research, International marketing, Knowledge management