Search Results
JEL Code: M31

1,276,796 Total downloads

Viewing: 4,351 - 4,400 of 4,413 papers

4351.

The Role of Political Marketing in Resource-Scarce Non-Profit Organizations

Posted: 12 Aug 2017 Last Revised: 12 Feb 2018
Working Paper Series
United Nations - Educational, Scientific and Cultural Organization (UNESCO)
4352.

The Role of Sales Executives in Voluntary Disclosures

Posted: 15 Jan 2016 Last Revised: 22 Jun 2016
Working Paper Series
The University of Hong Kong (HKU) - Department of Accounting and Deakin University
4353.

The Role of Self Selection, Usage Uncertainty and Learning in the Demand for Local Telephone Service

Quantitative Marketing and Economics, Vol. 5, No. 1, 2007
Posted: 04 Jun 2011
Accepted Paper Series
Stanford Graduate School of Business, University of Chicago and University of Texas at Austin
4354.

The Role of Service Quality on Customer Satisfaction in Internet Retailing: A Comparative Study of Apparel and Book Industries (İnternet Perakendeciliğinde Hizmet Kalitesinin Müşteri Memnuniyeti Üzerindeki Rolü: Hazır Giyim ve Kitap Sektörü Üzerine Karşılaştırmalı Bir Araştırma)

Journal of Transportation and Logistics, vol.1, no.1, pp.19-38, 2016; doi: 10.22532/jtl.237885
Posted: 09 Aug 2018
Accepted Paper Series
Istanbul University - School of Business, Anadolu Agency and Istanbul University - School of Business
4355.

The Role of Technology in E-Satisfactions and E-Loyalty Case Study: Online Bookstores in Indonesia

Posted: 12 Dec 2012
Working Paper Series
University of Indonesia - Department of Management and DEPARTEMEN MANAJEMEN FAKULTAS EKONOMI UNIVERSITAS INDONESIA
4356.

The RUM Paradox

Posted: 01 Apr 2009
Working Paper Series
University of Virginia - Darden Graduate School of Business
4357.

The Sound of Silence: Observational Learning in the U.S. Kidney Market

Marketing Science, Vol. 29, No. 2, pp. 315-335, March-April 2010
Posted: 05 Dec 2006 Last Revised: 13 Jul 2010
Accepted Paper Series
Massachusetts Institute of Technology (MIT) - Sloan School of Management
4358.

The Sustainability Liability: Potential Negative Effects of Ethicality on Product Preference

Journal of Marketing, Forthcoming
Posted: 12 Jul 2010
Accepted Paper Series
William & Mary, Ohio State University (OSU) - Department of Marketing and Logistics, University of Texas - McCombs School of Business and University of Texas at Austin - Red McCombs School of Business
4359.

The Temperature Premium: Warm Temperatures Increase Product Valuation

Journal of Consumer Psychology 24, 2 (2014) 251-259, Columbia Business School Research Paper No. 14-29
Posted: 09 May 2014
Accepted Paper Series
Arison School of Business, Columbia Business School - Marketing and Interdisciplinary Center (IDC) Herzliyah
4360.

The Time Evolution of Marketing Ideology in the Field of Cultural Goods' Marketing

THE IDEOLOGY IN THE TIME THROUGH THE EXPRESSIONS OF THE CULTURAL PHENOMENON, pp. 411-435, D. Magriplis, ed., Stamoulis Publishing, 2009
Posted: 08 Jan 2011
Accepted Paper Series
Hellenic Open University
4361.

The Unintended Consequences of Tariff Retaliation: Evidence from the Chinese Automobile Market

Posted: 29 May 2019 Last Revised: 04 Jan 2020
Working Paper Series
Renmin Business School, Renmin University of China and NUS Business School
4362.

The Value of the ‘Triple Pole’ Approach in Bargaining for Vertical Cooperative Advertising and the Research Challenges for the Evolution of this Topic in the Cooperative Advertising Literature

Spais, G. and Papakonstantinidis, L. (2014). “The value of the triple pole approach in bargaining for vertical coop. advertising and the research challenges for the evolution of this topic in the cooperative advertising literature”. World Rev. Entr., Man. & Sust. Devel., Vol.10, Nos.2/3, pp.372-404
Posted: 09 Mar 2014 Last Revised: 22 Mar 2014
Accepted Paper Series
Hellenic Open University and Higher Technological Educational Institute of Kalamata
4363.

The Zero-Price Effect in a Multicomponent Product Context

International Journal of Research in Marketing
Posted: 28 Jan 2016 Last Revised: 01 Feb 2016
Accepted Paper Series
University of Mannheim - Department of Marketing
4364.

Threats to Hope and Motivated Reasoning of Product Information

Journal of Consumer Research, Forthcoming
Posted: 23 Aug 2006
Accepted Paper Series
University of Southern California - Marshall School of Business, University of Southern California - Marketing Department and University of Southern California - Marshall School of Business

Multiple version iconThere are 2 versions of this paper

4365.

Time-Varying Effects of Chronic Hedonic Goals on Impulsive Behavior

Journal of Marketing Research, Forthcoming
Posted: 16 Aug 2006
Accepted Paper Series
University of Chicago - Booth School of Business and New York University - Stern School of Business

Multiple version iconThere are 2 versions of this paper

4366.

Timing of Product Allocation: Using Probabilistic Selling to Enhance Inventory Management

Fay, Scott and Jinhong Xie (2014). "Timing of Product Allocation: Using Probabilistic Selling to Enhance Inventory Management." Management Science (Forthcoming)
Posted: 10 May 2014
Accepted Paper Series
Syracuse University and University of Florida - Warrington College of Business Administration
4367.

To Operate or To Delegate: Consumer Installment Service Model Choice

HKUST Business School Research Paper No. 2021-028
Posted: 27 Apr 2021 Last Revised: 04 Jun 2021
Working Paper Series
University of Science and Technology of China and Hong Kong University of Science & Technology (HKUST) - Department of Information Systems, Business Statistics and Operations Management
4368.

To Retain? To Upgrade? The Effects of Direct Mail on Regular Donation Behavior

Intern. J. of Research in Marketing (2014), Indian School of Business Research Paper Series
Posted: 18 Nov 2014
Accepted Paper Series
Indian School of Business (ISB), Hyderabad, Monash University and Rice University - Jesse H. Jones Graduate School of Business
4369.

Tourism Marketing and Globalization

Economic Development, Journal of the Institute of Economics, 2007
Posted: 14 Sep 2008
Accepted Paper Series
Stefan cel Mare University Suceava
4370.

Toward a Better Understanding and Management of Product Recall

Posted: 21 Jul 2020
Working Paper Series
Ivey Business School
4371.

Towards a Classification of Brand Names in Mass Customization

Proceedings of the 5th International Conference on Mass Customization and Personalization in Central Europe (MCP-CE 2012), September 19-21, Novi Sad, Serbia
Posted: 23 Apr 2013
Working Paper Series
Salzburg University of Applied Sciences - Faculty of Design and Product Management, Fachhochschule Salzburg (FHS) University of Applied Sciences, RWTH Aachen University and RWTH Aachen University
4372.

Towards an Empathic Understanding of Biotechnology Marketing

Posted: 12 Dec 2008
Working Paper Series
University of Kuopio
4373.

Turf Wars: Product Line Strategies in Markets with Preference Based Segmentation

Robert H. Smith School Research Paper No. RHS-06-149
Posted: 24 Feb 2013 Last Revised: 02 Oct 2017
Working Paper Series
University of Maryland - Department of Marketing, University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School - Department of Marketing
4374.

Tweeting as a Marketing Tool – Field Experiment in the TV Industry

Journal of Marketing Research, Forthcoming
Posted: 04 Jul 2014 Last Revised: 25 Jan 2017
Accepted Paper Series
University of International Business and Economics (UIBE) - Business School, Massachusetts Institute of Technology (MIT) - Sloan School of Management, Tsinghua University - School of Economics & Management and Tsinghua University - School of Economics & Management
4375.

Two Roads to Updating Brand Personality Impressions

Journal of Marketing Research, pp. 458-469, November 2005
Posted: 06 Aug 2011
Accepted Paper Series
Columbia Business School - Marketing, Hong Kong University of Science & Technology (HKUST) - Department of Marketing and Stanford University - Graduate School of Business
4376.

Understanding Customer Experience Management in Higher Education

Pawan K. Chugan, Sameer S. Pingle (Ed.), Global Recession to Global Recovery Epoch Strategies for Marketing, Family Business and Entrepreneurship, EXCEL INDIA PUBLISHERS, New Delhi, Jan. 2012
Posted: 30 Jan 2013
Accepted Paper Series
Manish Institute of Management
4378.

Understanding Regulatory Fit

Journal of Marketing Research, Vol. 43, pp. 15-19, February 2006
Posted: 06 Aug 2011
Accepted Paper Series
Stanford University - Graduate School of Business and Northwestern University - Kellogg School of Management
4379.

Understanding the Interrelationship between Regional Differences and Material Aspiration in the Context of Indian Diversity: Results of an Exploratory Study

Asia Pacific Journal of Marketing and Logistics, Vol. 17, No. 3, 2005
Posted: 31 Aug 2005
Accepted Paper Series
Globsyn Business School and Globsyn Business School
4380.

Understanding the Young Consumers’ Perception of Clothing Quality

Quest – Journal of Management & Research, Vol. 1, No. 2, pp. 53-61, December 2010
Posted: 11 Apr 2011 Last Revised: 08 Dec 2018
Accepted Paper Series
Faculty of Management Studies, C U Shah University and SVKM's Narsee Monjee Institute of Management Studies (NMIMS)

Multiple version iconThere are 2 versions of this paper

4381.

Unilateral Pricing Policy in Multichannel Setting: An Analytical Approach

Posted: 02 Sep 2014
Working Paper Series
Syracuse University - Whitman School of Management, Ajou University - Department of Business Administration and Lehigh University
4382.

Unintended Nutrition Consequences: Firm Responses to the Nutrition Labeling and Education Act

Marketing Science, Forthcoming
Posted: 29 Oct 2011 Last Revised: 19 Jan 2012
Accepted Paper Series
Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and University of Maryland - Robert H. Smith School of Business

Multiple version iconThere are 2 versions of this paper

4383.

Using EEG to Examine the Role of Attention, Working Memory, Emotion, and Imagination in Narrative Transportation

European Journal of Marketing, 52(1/2), 92-117, 2018
Posted: 04 Jan 2017 Last Revised: 19 May 2018
Accepted Paper Series
Macquarie University - Department of Marketing and Management, Swinburne University of Technology and The University of Sydney
4384.

Using Online Conversations to Study Word of Mouth Communication

Marketing Science, Vol. 23, No. 4, Fall 2004, Harvard Business School Marketing Research Paper No. 04-023
Posted: 12 Apr 2007
Accepted Paper Series
University of Maryland and University of Southern California - Marshall School of Business
4385.

Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications

Posted: 26 Dec 2013 Last Revised: 21 Dec 2014
Working Paper Series
Northwestern University - Kellogg School of Management, New York University (NYU) - Department of Marketing, New York University (NYU) - Department of Marketing and New York University (NYU) - Department of Marketing
4386.

Using Social Networking Sites: A Qualitative Cross-Cultural Comparison

In: Somani A., Ramakrishna S., Chaudhary A., Choudhary C., Agarwal B. (eds) Emerging Technologies in Computer Engineering: Microservices in Big Data Analytics. ICETCE 2019. Communications in Computer and Information Science, vol 985. Springer, Singapore
Posted: 05 Nov 2019
Accepted Paper Series
Masaryk University
4387.

Vertical Differentiation in Monetary Search-Theorectic Models-Revisited

Posted: 12 Jan 2010
Working Paper Series
Victoria University of Wellington
4388.

Vibrant Trends in Packaging

Posted: 10 Jan 2019
Working Paper Series
Sandip University
4389.

Vietnamese Consumers’ Attitudes towards SMS Advertising

10th Asian Business Research Conference Proceedings, Bangkok, October 2014
Posted: 02 Nov 2014
Accepted Paper Series
Curtin University of Technology - Curtin Business School - Bentley Campus
4390.

Virtual Communication of MBA Brand Personality: An Exploratory Analysis

Posted: 08 May 2010
Working Paper Series
University of the Azores - Department of Economics and Business
4391.

Virtual SCM Impact on E-Business Performance: The European Case

Posted: 05 May 2010
Working Paper Series
University of the Azores - Department of Economics and Business
4392.

Visual Attention During Brand Choice: The Impact of Time Pressure and Task Motivation

CentER Discussion Paper Series No. 1998-69
Posted: 16 Nov 1998
Working Paper Series
Tilburg University, CentER and KU Leuven - Faculty of Business and Economics (FEB)
4393.

Visualscape: A New Scale to Measure Visual Elements in Organized Retailing

Posted: 18 Apr 2013
Working Paper Series
IIPS Indore and IIM Udaipur
4394.

Walking a Tightrope: The Joint Impact of Customer and Within-Firm Boundary Spanning Activities on Perceived Customer Satisfaction and Team Performance

Journal of the Academy of Marketing Science, 1-18, 2014
Posted: 13 Dec 2014
Accepted Paper Series
University of Georgia - C. Herman and Mary Virginia Terry College of Business, University of Georgia--Terry School of Business and University of Georgia - Department of Marketing
4395.

Was Luxury Little Researched? An Exploration of Studies and Research Trends in the Area of Marketing of Luxury Goods, Before 2005

Management & Marketing, Craiova, Forthcoming
Posted: 03 Jan 2014
Accepted Paper Series
Babes Bolyai University, Babes-Bolyai University - Faculty of Economics and Business Administration and Babes-Bolyai University - Faculty of Economics and Business Administration
4396.

West Bank Consumer–Brand Relationships. Non-Western Grounded Theory?

Finanza, Marketing, Produzione 27 (4), 48-64, 2010
Posted: 29 Jul 2012
Accepted Paper Series
University of Pisa - Dipartimento di Economia e Management, Luiss Guido Carli University and Al-Quds Open University
4397.

What is Special about Marketing Organic Products? How Organic Assortment, Price and Promotions Drive Retailer Performance

Journal of Marketing, Forthcoming
Posted: 05 Nov 2012
Accepted Paper Series
Baruch College and Ozyegin University
4398.

When and How Managers' Responses to Online Reviews Affect Subsequent Reviews

Journal of Marketing Research: April 2018, Vol. 55, No. 2, pp. 163-177.
Posted: 31 Aug 2016 Last Revised: 06 Dec 2019
Accepted Paper Series
Fox School of Business, Temple University and Texas Tech University - Area of Marketing
4399.

When Consumers Become Project Backers: The Psychological Consequences of Participation in Crowdfunding

International Journal of Research in Marketing, In Press. Available at: https://www.sciencedirect.com/science/article/abs/pii/S0167811618300302
Posted: 22 Aug 2016 Last Revised: 21 Oct 2018
Accepted Paper Series
Vienna University of Economics and Business and Vienna University of Economics and Business
4400.

When Does a Brand-Influencer Matching AI Backfire?

Posted: 16 Mar 2021
Working Paper Series
Johns Hopkins University - Carey Business School and University of Pennsylvania, The Wharton School