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JEL Code: M31

1,298,054 Total downloads

Viewing: 201 - 250 of 4,465 papers

201.

Analysis of Market Segmentation Strategies and Practices in the Education Industry: Evidence from Privately Operated Schools in Minna Metropolis

Number of pages: 17 Posted: 07 Nov 2017
Working Paper Series
Ibrahim Badamasi Babangida University (IBBU) and Ibrahim Badamasi Babangida University (IBBU)
Downloads 1,138
202.

On the Consumption of Negative Feelings

Journal of Consumer Research, October 2007
Number of pages: 59 Posted: 26 Mar 2006
Accepted Paper Series
FGV/EBAPE and University of Florida - Warrington College of Business Administration
Downloads 1,137
203.
Downloads 1,135
204.

What do Consumers’ Fund Flows Maximize? Evidence from Their Brokers’ Incentives

Journal of Finance, Forthcoming, Darden Business School Working Paper No. 1393289
Number of pages: 60 Posted: 22 Apr 2009 Last Revised: 16 Mar 2012
Accepted Paper Series
University of Toronto - Rotman School of Management, University of Virginia - Darden School of Business and University of Pennsylvania - Finance Department
Downloads 1,129
205.

Exploring the Nature of Loss Aversion

IZA Discussion Paper No. 2015
Number of pages: 47 Posted: 21 Mar 2006
Working Paper Series
Columbia Business School - Marketing, University of Nottingham and University of St. Gallen - MCM Institute
Downloads 1,128
206.

Game Theory as a Marketing Tool: Uses and Limitations

Gandolfo Dominici/ Elixir Marketing, Vol. 36, pp. 3524-3528, 2011
Number of pages: 5 Posted: 20 Nov 2011 Last Revised: 27 Apr 2012
Accepted Paper Series
University of Palermo - d/SEAS
Downloads 1,126
207.

Customer Satisfaction in Terms of Physical Evidence and Employee Interaction

The IUP Journal of Marketing Management, XI (3), 2012, pp. 7-24.
Number of pages: 22 Posted: 06 Oct 2011 Last Revised: 19 Oct 2012
Accepted Paper Series
Vavuniya Camps of the University of Jaffna and International Training Institute

Multiple version iconThere are 2 versions of this paper

Downloads 1,122
208.

The Effects of Product Type and Donation Magnitude on Willingness to Pay More for a Charity-Linked Brand

Journal of Consumer Psychology, Vol. 8, No. 3, pp. 215-241, 1999
Number of pages: 27 Posted: 19 Dec 2010
Accepted Paper Series
Saint Mary's College of California - School of Economics & Business
Downloads 1,118
209.

Employer Branding: A Tool for Motivating and Retaining Employees

Singh, Ajay Kumar and Jain, Sonal (2013) Employer Branding: A tool for motivating and retaining employees, Indian Journal of Current Trends in Management Sciences, April, Vol. VI, No. 1, pp. 1-14.
Number of pages: 14 Posted: 07 Jul 2013
Accepted Paper Series
Sri Sri University, on EOL from University of Delhi - Department of Commerce, Faculty of Commerce and Business, Delhi School of Economics and Department of Commerce, Faculty of Commerce and Business, Delhi School of Economics, University of Delhi
Downloads 1,117
210.

Modeling Consumer Learning from Online Product Reviews

Forthcoming, Marketing Science
Number of pages: 46 Posted: 09 May 2011 Last Revised: 10 Sep 2014
Accepted Paper Series
Georgia State University - Department of Marketing, University of Southern California - Marshall School of Business, NUS Business School and Hong Kong University of Science & Technology (HKUST)

Multiple version iconThere are 2 versions of this paper

Downloads 1,117
211.

A Conceptual Model for the Use of Social Media in Companies

Number of pages: 7 Posted: 30 Jul 2011
Working Paper Series
affiliation not provided to SSRN
Downloads 1,112
212.

Kijken in Het Brein: Over De Mogelijkheden Van Neuromarketing

ERIM Report Series Reference No. EIA-2002-012-MKT
Number of pages: 54 Posted: 28 Feb 2008
Working Paper Series
Erasmus Research Institute of Management (ERIM)
Downloads 1,106
213.

Psychographic Segmentation of Indian Urban Consumers

Journal of the Asia Pacific Economy, Vol. 13, No. 2, pp. 204-226, 2008
Number of pages: 24 Posted: 24 Jun 2010
Accepted Paper Series
IMI Bhubaneswar and affiliation not provided to SSRN
Downloads 1,106
214.

Brand Spillovers

Harvard Journal of Law and Technology, Vol. 22, 2008, Santa Clara Univ. Legal Studies Research Paper No. 09-01
Number of pages: 39 Posted: 08 Jan 2009 Last Revised: 31 Jan 2014
Accepted Paper Series
Santa Clara University - School of Law
Downloads 1,104
215.

Fatal (Fiscal) Attraction: Spendthrifts and Tightwads in Marriage

Journal of Marketing Research
Number of pages: 37 Posted: 07 Feb 2009 Last Revised: 11 Apr 2012
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and Northwestern University - Department of Psychology
Downloads 1,096
216.

The Effects of Negative Publicity and Company Reaction on Consumer Attitudes

Number of pages: 29 Posted: 19 Jul 2004
Working Paper Series
University of Vale do Rio dos Sinos (UNISINOS) - Unisinos Business School and Federal University of Minas Gerais (UFMG) - Center for Post Graduation and Research in Administration (CEPEAD)
Downloads 1,096
217.

The Role of Search Engine Optimization in Search Marketing

Number of pages: 17 Posted: 23 Jan 2011 Last Revised: 07 Sep 2014
Working Paper Series
University of Pennsylvania - The Wharton School and University of California, Berkeley - Haas School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 1,096
218.

Click Fraud

Number of pages: 40 Posted: 15 Jan 2008 Last Revised: 19 Jun 2014
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and University of Minnesota - Carlson School of Management
Downloads 1,094
219.

Price Competition between Pure Play vs. Bricks-and-Clicks E-Tailers: Analytical Model and Empirical Analysis

Number of pages: 42 Posted: 13 Nov 2002
Working Paper Series
Independent, Texas A&M University - Department of Marketing and University of Texas at Dallas
Downloads 1,094
220.

The Benefits of Retail Therapy: Making Purchase Decisions Reduces Residual Sadness

Forthcoming in the Journal of Consumer Psychology, Ross School of Business Paper No. 1208
Number of pages: 28 Posted: 30 Jul 2012 Last Revised: 29 May 2015
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Iowa State University and University of Michigan, Stephen M. Ross School of Business
Downloads 1,093
221.

The Joint Effect of Relationship Perceptions, Loyalty Program and Direct Mailing on Customer Share Development

Number of pages: 59 Posted: 20 Feb 2003
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research
Downloads 1,090
222.

Pioneering Advantage in Generic Drug Competition

International Journal of Pharmaceutical and Healthcare Marketing 01/2014; 8(2)
Number of pages: 51 Posted: 20 Aug 2006 Last Revised: 05 Sep 2014
Accepted Paper Series
AIG and Cornell University - Samuel Curtis Johnson Graduate School of Management
Downloads 1,087
223.

Impact of Digital Marketing on Online Purchase Intention: Mediation Effect of Customer Relationship Management

Journal of Asian Business Strategy, DOI: 10.18488/journal.1006.2020.101.142.158 Vol. 10, No. 1, 142-158, 2020
Number of pages: 17 Posted: 16 Sep 2020
Accepted Paper Series
Financial Training & Management Services (FTMS) College
Downloads 1,084
224.

Customer Value Proposition for E-Commerce: A Case Study Approach

International Journal of Advanced Computer Science and Applications, Vol. 10, No. 2, 2019
Number of pages: 5 Posted: 23 Mar 2019
Accepted Paper Series
National University of Malaysia (UKM), Financial Training & Management Services (FTMS) College and National University of Malaysia (UKM)

Multiple version iconThere are 2 versions of this paper

Downloads 1,080
225.

Perception of Youth Towards Online Shopping

Sawant, Chetna and Malviya, S.,"Perception of Youth towards online shopping", Altius Shodh Journal of Management and Commerce, May 2014, pp 432-436.
Number of pages: 12 Posted: 18 Sep 2014
Accepted Paper Series
Devi Ahilya Vishwavidyalaya and Devi Ahilya University - International Institute of Professional Studies (IIPS)
Downloads 1,080
226.

A Practitioner's Guide to Bayesian Estimation of Discrete Choice Dynamic Programming Models

Quantitative Marketing and Economics, Forthcoming
Number of pages: 62 Posted: 07 May 2009 Last Revised: 15 Jan 2012
Working Paper Series
Johns Hopkins University - Carey Business School, Queen's University - Department of Economics, New York University (NYU) - Leonard N. Stern School of Business and City, University of London
Downloads 1,079
227.

The Influence of Consumer Perception Towards Green Advertising on Green Purchase Intention

International Journal of Entrepreneurship & Business Environment Perspectives, Vol. 4, No. 3, pp. 1865-1873, July-September 2015
Number of pages: 9 Posted: 31 Oct 2015
Accepted Paper Series
Kadi Sarva Vishwavidyalaya and Nirma University - Institute of Management
Downloads 1,073
228.

Econometric Analysis of the Market Share Attraction Model

ERIM Report Series Reference No. ERS-2001-25-MKT
Number of pages: 35 Posted: 26 Aug 2006
Working Paper Series
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,072
229.

A Study on Impact of Service Quality on Customer Satisfaction in the Indian Insurance Industry

Number of pages: 8 Posted: 16 Dec 2012
Working Paper Series
Alliance University - School of Business and Alliance University
Downloads 1,071
230.

Customer-Base Analysis on a 'Data Diet': Model Inference Using Repeated Cross-Sectional Summary (RCSS) Data

Number of pages: 38 Posted: 14 Nov 2010 Last Revised: 22 Dec 2013
Working Paper Series
Columbia University - Columbia Business School, University of Pennsylvania - Marketing Department and London Business School
Downloads 1,069
231.

Google Book Search and Fair Use: Itunes for Authors, or Napster for Books?

University of Miami Law Review, Vol. 61, pp. 601-681, 2006
Posted: 28 Nov 2006
Accepted Paper Series
Florida International University College of Law
Downloads 1,069
232.

Researching the Role of ICT in Contemporary Marketing Practices (CMP)

Number of pages: 16 Posted: 30 May 2007
Working Paper Series
Trinity College Dublin - The University of Dublin, Trinity College Dublin - School of Business and University of Auckland
Downloads 1,069
233.

Digital Distraction: Consumer Mobile Device Use and Decision Making

Number of pages: 55 Posted: 22 May 2014 Last Revised: 19 Feb 2016
Working Paper Series
University of Pittsburgh - Katz Graduate School of Business and University of Pittsburgh - Katz Graduate School of Business
Downloads 1,060
234.

Nesting Booking Limits in Revenue Management: The Good, the Bad and the Ugly

Number of pages: 20 Posted: 25 Apr 2008 Last Revised: 02 Dec 2008
Working Paper Series
Faculty of Tourism (IREST)
Downloads 1,059
235.

Competitive Reactions and the Cross-Sales Effects of Advertising and Promotion

Number of pages: 55 Posted: 20 Feb 2003
Working Paper Series
University of North Carolina (UNC) at Chapel Hill - Marketing Area, Northwestern University - Department of Marketing, University of California, Los Angeles (UCLA) - Anderson School of Management and Catholic University of Leuven (KUL) - Department of Applied Economics
Downloads 1,057
236.

White Skin as a Social and Cultural Capital in Asia and Its Economic Markets

Number of pages: 31 Posted: 02 Jun 2017
Working Paper Series
London School of Economics & Political Science (LSE), Students
Downloads 1,046
237.

How Blockchain Will Change Marketing As We Know It

Number of pages: 6 Posted: 12 Oct 2018
Working Paper Series
Duke University - Fuqua School of Business, Duke University - Fuqua School of Business and Imperial College London - Business School
Downloads 1,042
238.

Comparing the Publication Process in Accounting, Economics, Finance, Management, Marketing, Psychology, and the Natural Sciences

Accounting Horizons, Forthcoming
Number of pages: 52 Posted: 15 Oct 2014 Last Revised: 18 Aug 2017
Accepted Paper Series
Brigham Young University - School of Accountancy
Downloads 1,035
239.

Islam, Consumption and Marketing: Going Beyond the Essentialist Approaches

HANDBOOK OF ISLAMIC MARKETING, Ozlem Sandikci and Gillian Rice, eds., Edward Elgar, Fall 2011
Number of pages: 39 Posted: 12 Jan 2011
Working Paper Series
Bilkent University - Faculty of Business Administration and Bilkent University - Management
Downloads 1,032
240.

The Competitive Success of the Brand: A New Management and Marketing Approach

Number of pages: 8 Posted: 31 Jul 2007
Working Paper Series
Independent
Downloads 1,032
241.

Marketing Activity, Blogging and Sales

Number of pages: 44 Posted: 14 Oct 2009 Last Revised: 30 Jun 2011
Working Paper Series
Dentsu Innovation Institute and University of Michigan, Stephen M. Ross School of Business
Downloads 1,031
242.

Using Online Reviews as a Proxy of Word-of-Mouth for Motion Picture Revenue Forecasting

Number of pages: 34 Posted: 18 Nov 2004
Working Paper Series
Boston University, Questrom School of Business - Department of Information Systems, Stephen M. Ross School of Business at the University of Michigan and Chinese University of Hong Kong
Downloads 1,031
243.

Valuing Non-Contractual Firms Using Common Customer Metrics

Number of pages: 54 Posted: 27 Feb 2017
Working Paper Series
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads 1,030
244.

Price Effects in Online Product Reviews: An Analytical Model and Empirical Analysis

MIS Quarterly, Vol. 34, No. 4, pp. 809-831
Number of pages: 53 Posted: 12 Oct 2008 Last Revised: 05 Aug 2014
Working Paper Series
University of Connecticut - Department of Operations & Information Management and University of Pennsylvania - Operations & Information Management Department
Downloads 1,027
245.

Pemasaran Halal: Konsep, Implikasi dan Temuan Di Lapangan (Halal Marketing: Concept, Implication and Field Finding)

Dulu mendengar sekarang bicara: kumpulan tulisan ekonom muda FEUI (pp. 293-305). Jakarta: Lembaga Penerbit Fakultas Ekonomi UI, 2012
Number of pages: 12 Posted: 08 Feb 2014
Accepted Paper Series
University of Indonesia (UI) - Department of Management and Universitas Indonesia, Graduate School of Management
Downloads 1,026
246.

Challenges and Strategies of French Luxury Goods Marketing in Advanced Emerging Countries: A Case Study of Chinese Luxury Consumers

BENEFITS AND PITFALLS OF RELOCATING BUSINESSES IN EMERGING AND DEVELOPING, Routledge, 2010
Number of pages: 38 Posted: 28 Jan 2012 Last Revised: 07 May 2013
Accepted Paper Series
SKEMA Business School - Lille Campus, Laval University, Université Laval and SUNY College at Plattsburgh
Downloads 1,024
247.

Card Loyalty. A New Emerging Issue in Grocery Retailing

SDA Bocconi, Research Division, Working Paper No. 01-42
Number of pages: 27 Posted: 11 Jun 2001
Working Paper Series
SDA Bocconi
Downloads 1,023
248.

E-Commerce in the Pharmaceutical Industry: Threshold of Innovation

Management Research News, Vol. 27, No. 8/9, 2004
Number of pages: 20 Posted: 04 Jan 2005
Accepted Paper Series
Newcastle University London
Downloads 1,023
249.

Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces

Number of pages: 27 Posted: 17 Jul 2010
Working Paper Series
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads 1,022
250.

Signaling to the Crowd: Private Quality Information and Rewards-Based Crowdfunding

Manufacturing & Service Operations Management, Vol. 23, No. 1
Number of pages: 41 Posted: 19 Dec 2016 Last Revised: 30 Jul 2021
Accepted Paper Series
University of Kansas, School of Business and Duke University - Fuqua School of Business
Downloads 1,016