151.
Electronic Commerce and Retail Channel Substitution
Tinbergen Institute Working Paper No. 02-042/1
Number of pages: 41
Posted: 15 May 2002
Working Paper Series
University of Vienna - Faculty of Business, Economics, and Statistics and Authority for Consumers & Markets (ACM)
Downloads
526
152.
Basics of Dynamic Programming for Revenue Management
Number of pages: 21
Posted: 22 Apr 2008
Working Paper Series
Faculty of Tourism (IREST)
Downloads
525
153.
Sales Forecasting with Financial Indicators and Experts' Input
Johnson School Research Paper Series No. #06-09, McCombs Research Paper Series No. IROM-08-09
Number of pages: 50
Posted: 13 Nov 2008
Last Revised: 18 Dec 2014
Working Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management, Emory University - Goizueta Business School and University of Illinois at Urbana Champaign
Downloads
512
154.
What Do We Know About the Identity Salience Model of Relationship Marketing Success? A Review of the Literature
Journal of Relationship Marketing, Forthcoming, U of Fribourge Marketing Working Paper No. 2/2007
Number of pages: 14
Posted: 13 Jun 2007
Accepted Paper Series
University of Fribourg (Switzerland) - Faculty of Economics and Social Science and Department of Business Administration, Chair Public & Nonprofit Management
Downloads
511
155.
Islam in the Marketplace: Does Ramadan Turn into Christmas?
Advances in Consumer Research, Vol. 34, 2007
Number of pages: 21
Posted: 02 Aug 2006
Accepted Paper Series
Bilkent University - Faculty of Business Administration and Bilkent University - Faculty of Business Administration
Downloads
510
156.
The Gay Family in the Ad: Consumer Responses to Non-Traditional Families in Marketing Communications
Journal of Marketing Management, Vol. 22, pp. 955-978, 2006
Number of pages: 37
Posted: 22 May 2007
Last Revised: 10 Apr 2011
Accepted Paper Series
DePaul University and Rochester Institute of Technology
Downloads
505
157.
Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research
Marketing Letters
March 2010, Volume 21, pages 301–315
DOI: 10.1007/s11002-010-9109-y
Number of pages: 25
Posted: 16 Jun 2009
Last Revised: 30 Sep 2020
Accepted Paper Series
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
There are 2 versions of this paper
Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research
Marketing Letters
March 2010, Volume 21, pages 301–315
DOI: 10.1007/s11002-010-9109-y
Number of pages: 25
Posted: 16 Jun 2009
Last Revised: 30 Sep 2020
Downloads
502
Behavioral Research and Empirical Modeling of Marketing Channels: Implications for Both Fields and a Call for Future Research
Marketing Letters, 21(3), 301--315
Number of pages: 27
Posted: 06 Jan 2019
Last Revised: 11 Jan 2019
Downloads
8
Downloads
502
158.
Antecedents and Consequences of Customer – Company Identification: Expanding the Role of Relationship Marketing
Journal of Applied Psychology, Vol. 90, No. 3, pp. 574-585, 2005
Number of pages: 14
Posted: 06 Apr 2010
Last Revised: 29 May 2010
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, European School of Management and Technology (ESMT) and University of Colorado at Colorado Springs
Downloads
495
159.
The Marketing of Deals: Maximizing the Profit Impac of Sales Promotions
Rotman School of Management Working Paper No. 07-15
Number of pages: 40
Posted: 17 Jan 2006
Working Paper Series
University of Toronto - Rotman School of Management and University of Toronto - Behavioural Economics in Action at Rotman (BEAR)
Downloads
494
160.
Why Did US Governors Delay Lockdowns Against COVID-19? Disease Science vs Learning, Cascades, and Political Polarization
USC Marshall School of Business Research Paper
Number of pages: 17
Posted: 14 Apr 2020
Last Revised: 16 Jun 2020
Working Paper Series
University of Southern California - Marshall School of Business, Department of Marketing, Augusta University and University of California Riverside
Downloads
493
161.
Application of the 4Ps in Emerging Markets
Chapter 1 - Essays from my PhD, First Edition, PearlRichards Foundation, 2014
Number of pages: 15
Posted: 10 Feb 2014
Working Paper Series
University of Ghana Business School
Downloads
489
162.
Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs
Number of pages: 47
Posted: 03 Sep 2016
Last Revised: 08 Dec 2018
Working Paper Series
University of Southern California - Marshall School of Business and University of Minnesota - Carlson School of Management
Downloads
489
163.
The Use of Celebrity Endorsement As Marketing Communication Strategy by Turkish Airlines
International Journal of Academic Research in Business and Social Sciences, December 2013, Vol. 3, No. 12, DOI: 10.6007/IJARBSS/v3-i12/484
Number of pages: 8
Posted: 23 Jun 2017
Accepted Paper Series
affiliation not provided to SSRN and International University of Sarajevo (IUS)
Downloads
480
164.
Effect of Technology on Sales Performance: Progressing from Technology Acceptance to Technology Usage and Consequence
Journal of Personal Selling and Sales Management, Vol. 24, No. 4, pp. 297-310, 2004
Number of pages: 15
Posted: 06 Apr 2010
Last Revised: 25 Jun 2014
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, University of Connecticut and University of Connecticut - Department of Marketing
Downloads
476
165.
Management Control Systems and Multiple Goals
Number of pages: 55
Posted: 25 Jan 2008
Last Revised: 06 Jul 2010
Working Paper Series
Region of Southern Denmark
Downloads
476
166.
A Conceptual Framework to Measure Brand Equity in Indian Banking & Financial Services Firms
IOSR Journal of Business and Management (IOSR-JBM)
Volume 6, Issue 3 (Nov. - Dec. 2012), PP 12-18
Number of pages: 7
Posted: 13 May 2012
Last Revised: 26 Dec 2012
Accepted Paper Series
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads
473
167.
Impact of National Culture on Online Consumer Review Behavior
Global Journal of Business Research, v. 7 (1) pp. 109-115, 2013
Number of pages: 8
Posted: 29 Jan 2013
Accepted Paper Series
University of Maryland, Baltimore County (UMBC), University of Maryland, Baltimore County (UMBC), affiliation not provided to SSRN and University of Maryland, Baltimore County
Downloads
468
168.
The Uncertain Value of Uncertainty: When Consumers are Unwilling to Pay for What They Like
Number of pages: 69
Posted: 27 Oct 2015
Last Revised: 19 Jul 2019
Working Paper Series
The Wharton School and University of California, Berkeley - Haas School of Business
Downloads
462
169.
Privacy 3.0 - The Principle of Proportionality
University of Michigan Journal of Law Reform, Vol. 42, No. 4, Fall 2009
Number of pages: 52
Posted: 06 Feb 2008
Last Revised: 18 Aug 2009
Working Paper Series
The Lares Institute
Downloads
458
170.
Reining in the Big Promise of Big Data: Transparency, Inequality, and New Regulatory Frontiers
Northwestern Journal of Technology and Intellectual Property, 2017
Number of pages: 47
Posted: 22 May 2016
Last Revised: 12 Oct 2017
Accepted Paper Series
European University Viadrina Frankfurt (Oder) - European New School of Digital Studies and University of Graz - Faculty of Law
Downloads
457
171.
The Relationship between Personality and Consumer Behavior Buying Patterns within the Automobile Industry
International Journal of Management and Marketing Research, v. 8 (1) p. 1-13, 2015
Number of pages: 14
Posted: 06 Feb 2016
Accepted Paper Series
Miami University of Ohio - Miami University Hamilton and University of Houston - Downtown
Downloads
455
172.
The Tourism Industry: An Overview
Camilleri, M. A. (2018). The Tourism Industry: An Overview. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 1, pp. 3-27). Cham, Switzerland: Springer Nature.
Number of pages: 30
Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads
455
173.
The Contribution of the Experience Economy to Brand Extension Strategy
Number of pages: 91
Posted: 21 Nov 2012
Last Revised: 26 Nov 2012
Working Paper Series
affiliation not provided to SSRN
Downloads
453
174.
The Impact of Significant Negative News on Consumer Behavior Towards Favorite Brands
Global Journal of Business Research, Vol. 8 (1) pp. 65-72, 2014
Number of pages: 8
Posted: 02 Feb 2014
Accepted Paper Series
Whitworth University and Whitworth University
Downloads
450
175.
Closing the Loop for Resource Efficiency, Sustainable Consumption and Production: A Critical Review of the Circular Economy
(2018) International Journal of Sustainable Development
Number of pages: 22
Posted: 20 Feb 2018
Accepted Paper Series
University of Malta
Downloads
449
176.
The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs
Published in Marketing Science 35(1):158-181, 2016, Rotman School of Management Working Paper No. 1782055
Number of pages: 54
Posted: 09 Mar 2011
Last Revised: 08 May 2020
Working Paper Series
Johns Hopkins University - Carey Business School, HEC Montreal, University of Toronto - Rotman School of Management and York University
Downloads
449
177.
Comparison between Customer Lifetime Value (CLV) and Traditional Measurement Tools of Customer Value
Romanian international volume name: Turismul rural românesc în contextul dezvoltării durabile. Volume number: Volume XIII. Coordinators: I. Moraru, I. Talabă, A. Haller, D. Ungureanu, 2011. ISSN/ISBN: 978-973-702-858-7, p.122-131
Number of pages: 8
Posted: 18 Feb 2013
Accepted Paper Series
Alexandru Ioan Cuza University
Downloads
447
178.
Some Possible Antecedents and Consequences of In-Role and Extra-Role Salesperson Performance
Journal of Marketing, Vol. 62, pp. 87-98, 1998
Number of pages: 13
Posted: 06 Apr 2010
Last Revised: 13 May 2014
Accepted Paper Series
Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Management & Entrepreneurship and University of Houston - C.T. Bauer College of Business
Downloads
443
179.
Relationship Marketing and Destination Loyalty: Evidence from Penang, Malaysia
International Journal of Management and Marketing Research, v. 6 (1), p. 95-106
Number of pages: 12
Posted: 05 Sep 2013
Accepted Paper Series
Universiti Sains Malaysia (USM) and Universiti Sains Malaysia (USM) - School of Housing, Building and Planning
Downloads
440
180.
Factors Affecting the Adoption of Online Shopping in Youngsters - An Empirical Study
International Journal of Management and Behavioral Sciences, Forthcoming
Number of pages: 11
Posted: 29 Jan 2014
Last Revised: 23 Aug 2014
Accepted Paper Series
Panjab University and Independent
Downloads
439
181.
Turkish E-Banking: Consumer Experiences
Ulusal Pazarlama Kongresi (13th National Marketing Congress), October 25-29, 2008, Cappadocia, Turkey
Number of pages: 18
Posted: 19 Mar 2009
Working Paper Series
Department of Marketing, School of Business and Economics, Linnaeus University and affiliation not provided to SSRN
Downloads
439
182.
Product Choice with Large Assortments: A Scalable Deep-Learning Model
Number of pages: 38
Posted: 21 Jun 2019
Last Revised: 29 Dec 2020
Working Paper Series
Humboldt University of Berlin - School of Business and Economics and Kellogg School of Management, Northwestern University
Downloads
436
183.
Do We Matter? The Attention Policy Makers, Academics, and the General Public Give to Accounting Research
Number of pages: 49
Posted: 22 Aug 2017
Last Revised: 26 May 2020
Working Paper Series
Brigham Young University - School of Accountancy, Brigham Young University - School of Accountancy, Brigham Young University and Brigham Young University - School of Accountancy
Downloads
434
184.
Penetrating the Zombie Collective: Spam as an International Security Issue
SCRIPT-ed, Vol. 4, 2006
Number of pages: 18
Posted: 16 Jul 2006
Accepted Paper Series
Penn State Law
Downloads
427
185.
In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster
Psychological Science, Forthcoming
Number of pages: 17
Posted: 16 Dec 2010
Accepted Paper Series
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and Stanford Graduate School of Business
Downloads
424
186.
Marketing Theory: A Critical Analysis of Twenty Classic Marketing Articles
Number of pages: 39
Posted: 26 Mar 2010
Working Paper Series
Kenney College
Downloads
424
187.
The Appeal and Reality of Ethical Consumerism
THE MYTH OF THE ETHICAL CONSUMER, Cambridge, UK: Cambridge University Press, 2010
Number of pages: 62
Posted: 05 Dec 2009
Accepted Paper Series
University of Manchester - Alliance Manchester Business School, University of Melbourne Business School and Suffolk University - Sawyer School of Management
Downloads
423
188.
The Effect of Ownership History on the Valuation of Objects
Journal of Consumer Research, Vol. 25, No. 3, 1998
Number of pages: 14
Posted: 19 Dec 2010
Accepted Paper Series
Saint Mary's College of California - School of Economics & Business and Carnegie Mellon University - Department of Social and Decision Sciences
Downloads
423
189.
Freemium Pricing: Evidence from a Large-scale Field Experiment
Humboldt University Berlin, School of Business and Economics, Institute of Marketing Working Paper
Number of pages: 43
Posted: 21 Dec 2016
Working Paper Series
Humboldt University of Berlin - School of Business and Economics, ESMT European School of Management and Technology, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Humboldt University Berlin - School of Business and Economics
Downloads
417
190.
Can Branded Drugs Benefit from Generic Entry? Switching to Non-Bioequivalent Molecules and the Role of Physician Response to Detailing and Prices
Number of pages: 44
Posted: 26 Jun 2007
Last Revised: 29 Jul 2012
Working Paper Series
IESE Business School, Barcelona, Spain, Imperial College London, Tanaka Business School, University of Southern California - Marshall School of Business and Loughborough University
Downloads
413
191.
Measuring Brand Image Perceptions in Co-Branding
Number of pages: 19
Posted: 02 Feb 2017
Last Revised: 26 Aug 2017
Working Paper Series
Bielefeld University - Department of Business Administration and Economics, Bielefeld University - Department of Business Administration and Economics and Université Paris III Sorbonne Nouvelle
Downloads
410
192.
The Role of Consensus in Sales Team Performance
Journal of Marketing Research, Vol. XLVI, 2009
Number of pages: 49
Posted: 06 Apr 2010
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Management & Entrepreneurship, University of Connecticut - Department of Management and University of Georgia - Department of Marketing
Downloads
410
193.
Architecting Brands: Managerial Process and Control for Emerging Enterprises
Number of pages: 19
Posted: 12 Jul 2006
Working Paper Series
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads
402
194.
Technology Adoption: A Solution for SMEs to Overcome Problems during COVID-19
Forthcoming, Academy of Marketing Studies Journal, Volume 25, Issue 1, 2021
Number of pages: 16
Posted: 10 Dec 2020
Accepted Paper Series
Bharati Vidyapeeth Institute of Management Studies and Research, Mumbai University and Assistant Professor, Bharati Vidyapeeth Institute of Management and Research, New Delhi, India
Downloads
401
195.
'Meet Me Halfway': The Costs and Benefits of Bargaining
Zhang, Xu, Puneet Manchanda, and Junhong Chu. "'Meet Me Halfway': The Costs and Benefits of Bargaining," Marketing Science, forthcoming.
Number of pages: 57
Posted: 19 Jun 2017
Last Revised: 30 Jan 2021
Accepted Paper Series
London Business School, University of Michigan, Stephen M. Ross School of Business and NUS Business School
Downloads
400
196.
A Brand Culture Approach to Brand Literacy: Consumer Co-Creation and Emerging Chinese Luxury Brands
Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
Number of pages: 12
Posted: 20 Oct 2014
Working Paper Series
Rochester Institute of Technology, DePaul University and Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management
Downloads
398
197.
The Extreme Distribution of Online Reviews: Prevalence, Drivers and Implications
Columbia Business School Research Paper No. 18-10
Number of pages: 71
Posted: 15 Jan 2018
Last Revised: 22 Mar 2019
Working Paper Series
Università Bocconi, Columbia Business School - Marketing and Mannheim Business School
Downloads
398
198.
'Un'Fair Machine Learning Algorithms
Number of pages: 48
Posted: 04 Jul 2019
Last Revised: 17 Oct 2020
Working Paper Series
Carnegie Mellon University, Katz Graduate School of Business at University of Pittsburgh, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads
397
199.
Online Complaint Management @Swisscom: A Case Study
Number of pages: 25
Posted: 22 Apr 2008
Working Paper Series
HolidayCheck AG
Downloads
397
200.
Quantitative Methods in Human Resource Management
Uysal, Gürhan (2019). Quantitative Methods in Human Resource Management. Journal of Modern Accounting and Auditing. 15(7), 367-370.
Number of pages: 4
Posted: 26 Jul 2019
Accepted Paper Series
Ondokuz Mays University
Downloads
396
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