Search Results
JEL Code: M30

362,631 Total downloads

Viewing: 151 - 200 of 1,230 papers

151.

Electronic Commerce and Retail Channel Substitution

Tinbergen Institute Working Paper No. 02-042/1
Number of pages: 41 Posted: 15 May 2002
Working Paper Series
University of Vienna - Faculty of Business, Economics, and Statistics and Authority for Consumers & Markets (ACM)
Downloads 526
152.

Basics of Dynamic Programming for Revenue Management

Number of pages: 21 Posted: 22 Apr 2008
Working Paper Series
Faculty of Tourism (IREST)
Downloads 525
153.

Sales Forecasting with Financial Indicators and Experts' Input

Johnson School Research Paper Series No. #06-09, McCombs Research Paper Series No. IROM-08-09
Number of pages: 50 Posted: 13 Nov 2008 Last Revised: 18 Dec 2014
Working Paper Series
Cornell University - Samuel Curtis Johnson Graduate School of Management, Emory University - Goizueta Business School and University of Illinois at Urbana Champaign
Downloads 512
154.

What Do We Know About the Identity Salience Model of Relationship Marketing Success? A Review of the Literature

Journal of Relationship Marketing, Forthcoming, U of Fribourge Marketing Working Paper No. 2/2007
Number of pages: 14 Posted: 13 Jun 2007
Accepted Paper Series
University of Fribourg (Switzerland) - Faculty of Economics and Social Science and Department of Business Administration, Chair Public & Nonprofit Management
Downloads 511
155.

Islam in the Marketplace: Does Ramadan Turn into Christmas?

Advances in Consumer Research, Vol. 34, 2007
Number of pages: 21 Posted: 02 Aug 2006
Accepted Paper Series
Bilkent University - Faculty of Business Administration and Bilkent University - Faculty of Business Administration
Downloads 510
156.

The Gay Family in the Ad: Consumer Responses to Non-Traditional Families in Marketing Communications

Journal of Marketing Management, Vol. 22, pp. 955-978, 2006
Number of pages: 37 Posted: 22 May 2007 Last Revised: 10 Apr 2011
Accepted Paper Series
DePaul University and Rochester Institute of Technology
Downloads 505
157.

Behavioral research and empirical modeling of marketing channels: Implications for both fields and a call for future research

Marketing Letters March 2010, Volume 21, pages 301–315 DOI: 10.1007/s11002-010-9109-y
Number of pages: 25 Posted: 16 Jun 2009 Last Revised: 30 Sep 2020
Accepted Paper Series
University of Pennsylvania - Marketing Department, Bocconi University, GSIA, Carnegie Mellon University, University of Notre Dame - Department of Marketing, Yale, Harvard Business School - Marketing Unit, University of Minnesota - Twin Cities, University of Texas at Dallas, Carnegie Mellon University - H. John Heinz III School of Public Policy and Management, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department

Multiple version iconThere are 2 versions of this paper

Downloads 502
158.

Antecedents and Consequences of Customer – Company Identification: Expanding the Role of Relationship Marketing

Journal of Applied Psychology, Vol. 90, No. 3, pp. 574-585, 2005
Number of pages: 14 Posted: 06 Apr 2010 Last Revised: 29 May 2010
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, European School of Management and Technology (ESMT) and University of Colorado at Colorado Springs
Downloads 495
159.

The Marketing of Deals: Maximizing the Profit Impac of Sales Promotions

Rotman School of Management Working Paper No. 07-15
Number of pages: 40 Posted: 17 Jan 2006
Working Paper Series
University of Toronto - Rotman School of Management and University of Toronto - Behavioural Economics in Action at Rotman (BEAR)
Downloads 494
160.

Why Did US Governors Delay Lockdowns Against COVID-19? Disease Science vs Learning, Cascades, and Political Polarization

USC Marshall School of Business Research Paper
Number of pages: 17 Posted: 14 Apr 2020 Last Revised: 16 Jun 2020
Working Paper Series
University of Southern California - Marshall School of Business, Department of Marketing, Augusta University and University of California Riverside
Downloads 493
161.

Application of the 4Ps in Emerging Markets

Chapter 1 - Essays from my PhD, First Edition, PearlRichards Foundation, 2014
Number of pages: 15 Posted: 10 Feb 2014
Working Paper Series
University of Ghana Business School
Downloads 489
162.

Why Customer Service Frustrates Consumers: Using a Tiered Organizational Structure to Exploit Hassle Costs

Number of pages: 47 Posted: 03 Sep 2016 Last Revised: 08 Dec 2018
Working Paper Series
University of Southern California - Marshall School of Business and University of Minnesota - Carlson School of Management
Downloads 489
163.

The Use of Celebrity Endorsement As Marketing Communication Strategy by Turkish Airlines

International Journal of Academic Research in Business and Social Sciences, December 2013, Vol. 3, No. 12, DOI: 10.6007/IJARBSS/v3-i12/484
Number of pages: 8 Posted: 23 Jun 2017
Accepted Paper Series
affiliation not provided to SSRN and International University of Sarajevo (IUS)
Downloads 480
164.

Effect of Technology on Sales Performance: Progressing from Technology Acceptance to Technology Usage and Consequence

Journal of Personal Selling and Sales Management, Vol. 24, No. 4, pp. 297-310, 2004
Number of pages: 15 Posted: 06 Apr 2010 Last Revised: 25 Jun 2014
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, University of Connecticut and University of Connecticut - Department of Marketing
Downloads 476
165.

Management Control Systems and Multiple Goals

Number of pages: 55 Posted: 25 Jan 2008 Last Revised: 06 Jul 2010
Working Paper Series
Region of Southern Denmark
Downloads 476
166.

A Conceptual Framework to Measure Brand Equity in Indian Banking & Financial Services Firms

IOSR Journal of Business and Management (IOSR-JBM) Volume 6, Issue 3 (Nov. - Dec. 2012), PP 12-18
Number of pages: 7 Posted: 13 May 2012 Last Revised: 26 Dec 2012
Accepted Paper Series
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 473
167.

Impact of National Culture on Online Consumer Review Behavior

Global Journal of Business Research, v. 7 (1) pp. 109-115, 2013
Number of pages: 8 Posted: 29 Jan 2013
Accepted Paper Series
University of Maryland, Baltimore County (UMBC), University of Maryland, Baltimore County (UMBC), affiliation not provided to SSRN and University of Maryland, Baltimore County
Downloads 468
168.

The Uncertain Value of Uncertainty: When Consumers are Unwilling to Pay for What They Like

Number of pages: 69 Posted: 27 Oct 2015 Last Revised: 19 Jul 2019
Working Paper Series
The Wharton School and University of California, Berkeley - Haas School of Business
Downloads 462
169.

Privacy 3.0 - The Principle of Proportionality

University of Michigan Journal of Law Reform, Vol. 42, No. 4, Fall 2009
Number of pages: 52 Posted: 06 Feb 2008 Last Revised: 18 Aug 2009
Working Paper Series
The Lares Institute
Downloads 458
170.

Reining in the Big Promise of Big Data: Transparency, Inequality, and New Regulatory Frontiers

Northwestern Journal of Technology and Intellectual Property, 2017
Number of pages: 47 Posted: 22 May 2016 Last Revised: 12 Oct 2017
Accepted Paper Series
European University Viadrina Frankfurt (Oder) - European New School of Digital Studies and University of Graz - Faculty of Law
Downloads 457
171.

The Relationship between Personality and Consumer Behavior Buying Patterns within the Automobile Industry

International Journal of Management and Marketing Research, v. 8 (1) p. 1-13, 2015
Number of pages: 14 Posted: 06 Feb 2016
Accepted Paper Series
Miami University of Ohio - Miami University Hamilton and University of Houston - Downtown
Downloads 455
172.

The Tourism Industry: An Overview

Camilleri, M. A. (2018). The Tourism Industry: An Overview. In Travel Marketing, Tourism Economics and the Airline Product (Chapter 1, pp. 3-27). Cham, Switzerland: Springer Nature.
Number of pages: 30 Posted: 17 Dec 2018
Accepted Paper Series
University of Malta
Downloads 455
173.

The Contribution of the Experience Economy to Brand Extension Strategy

Number of pages: 91 Posted: 21 Nov 2012 Last Revised: 26 Nov 2012
Working Paper Series
affiliation not provided to SSRN
Downloads 453
174.

The Impact of Significant Negative News on Consumer Behavior Towards Favorite Brands

Global Journal of Business Research, Vol. 8 (1) pp. 65-72, 2014
Number of pages: 8 Posted: 02 Feb 2014
Accepted Paper Series
Whitworth University and Whitworth University
Downloads 450
175.

Closing the Loop for Resource Efficiency, Sustainable Consumption and Production: A Critical Review of the Circular Economy

(2018) International Journal of Sustainable Development
Number of pages: 22 Posted: 20 Feb 2018
Accepted Paper Series
University of Malta
Downloads 449
176.

The Effects of Publicity on Demand: The Case of Anti-Cholesterol Drugs

Published in Marketing Science 35(1):158-181, 2016, Rotman School of Management Working Paper No. 1782055
Number of pages: 54 Posted: 09 Mar 2011 Last Revised: 08 May 2020
Working Paper Series
Johns Hopkins University - Carey Business School, HEC Montreal, University of Toronto - Rotman School of Management and York University
Downloads 449
177.

Comparison between Customer Lifetime Value (CLV) and Traditional Measurement Tools of Customer Value

Romanian international volume name: Turismul rural românesc în contextul dezvoltării durabile. Volume number: Volume XIII. Coordinators: I. Moraru, I. Talabă, A. Haller, D. Ungureanu, 2011. ISSN/ISBN: 978-973-702-858-7, p.122-131
Number of pages: 8 Posted: 18 Feb 2013
Accepted Paper Series
Alexandru Ioan Cuza University
Downloads 447
178.

Some Possible Antecedents and Consequences of In-Role and Extra-Role Salesperson Performance

Journal of Marketing, Vol. 62, pp. 87-98, 1998
Number of pages: 13 Posted: 06 Apr 2010 Last Revised: 13 May 2014
Accepted Paper Series
Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Management & Entrepreneurship and University of Houston - C.T. Bauer College of Business
Downloads 443
179.

Relationship Marketing and Destination Loyalty: Evidence from Penang, Malaysia

International Journal of Management and Marketing Research, v. 6 (1), p. 95-106
Number of pages: 12 Posted: 05 Sep 2013
Accepted Paper Series
Universiti Sains Malaysia (USM) and Universiti Sains Malaysia (USM) - School of Housing, Building and Planning
Downloads 440
180.

Factors Affecting the Adoption of Online Shopping in Youngsters - An Empirical Study

International Journal of Management and Behavioral Sciences, Forthcoming
Number of pages: 11 Posted: 29 Jan 2014 Last Revised: 23 Aug 2014
Accepted Paper Series
Panjab University and Independent
Downloads 439
181.

Turkish E-Banking: Consumer Experiences

Ulusal Pazarlama Kongresi (13th National Marketing Congress), October 25-29, 2008, Cappadocia, Turkey
Number of pages: 18 Posted: 19 Mar 2009
Working Paper Series
Department of Marketing, School of Business and Economics, Linnaeus University and affiliation not provided to SSRN
Downloads 439
182.

Product Choice with Large Assortments: A Scalable Deep-Learning Model

Number of pages: 38 Posted: 21 Jun 2019 Last Revised: 29 Dec 2020
Working Paper Series
Humboldt University of Berlin - School of Business and Economics and Kellogg School of Management, Northwestern University
Downloads 436
183.

Do We Matter? The Attention Policy Makers, Academics, and the General Public Give to Accounting Research

Number of pages: 49 Posted: 22 Aug 2017 Last Revised: 26 May 2020
Working Paper Series
Brigham Young University - School of Accountancy, Brigham Young University - School of Accountancy, Brigham Young University and Brigham Young University - School of Accountancy
Downloads 434
184.

Penetrating the Zombie Collective: Spam as an International Security Issue

SCRIPT-ed, Vol. 4, 2006
Number of pages: 18 Posted: 16 Jul 2006
Accepted Paper Series
Penn State Law
Downloads 427
185.

In Praise of Vagueness: Malleability of Vague Information as a Performance-Booster

Psychological Science, Forthcoming
Number of pages: 17 Posted: 16 Dec 2010
Accepted Paper Series
University of Utah - David Eccles School of Business, University of Utah - David Eccles School of Business and Stanford Graduate School of Business
Downloads 424
186.

Marketing Theory: A Critical Analysis of Twenty Classic Marketing Articles

Number of pages: 39 Posted: 26 Mar 2010
Working Paper Series
Kenney College
Downloads 424
187.

The Appeal and Reality of Ethical Consumerism

THE MYTH OF THE ETHICAL CONSUMER, Cambridge, UK: Cambridge University Press, 2010
Number of pages: 62 Posted: 05 Dec 2009
Accepted Paper Series
University of Manchester - Alliance Manchester Business School, University of Melbourne Business School and Suffolk University - Sawyer School of Management
Downloads 423
188.

The Effect of Ownership History on the Valuation of Objects

Journal of Consumer Research, Vol. 25, No. 3, 1998
Number of pages: 14 Posted: 19 Dec 2010
Accepted Paper Series
Saint Mary's College of California - School of Economics & Business and Carnegie Mellon University - Department of Social and Decision Sciences
Downloads 423
189.

Freemium Pricing: Evidence from a Large-scale Field Experiment

Humboldt University Berlin, School of Business and Economics, Institute of Marketing Working Paper
Number of pages: 43 Posted: 21 Dec 2016
Working Paper Series
Humboldt University of Berlin - School of Business and Economics, ESMT European School of Management and Technology, Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management) and Humboldt University Berlin - School of Business and Economics
Downloads 417
190.

Can Branded Drugs Benefit from Generic Entry? Switching to Non-Bioequivalent Molecules and the Role of Physician Response to Detailing and Prices

Number of pages: 44 Posted: 26 Jun 2007 Last Revised: 29 Jul 2012
Working Paper Series
IESE Business School, Barcelona, Spain, Imperial College London, Tanaka Business School, University of Southern California - Marshall School of Business and Loughborough University
Downloads 413
191.

Measuring Brand Image Perceptions in Co-Branding

Number of pages: 19 Posted: 02 Feb 2017 Last Revised: 26 Aug 2017
Working Paper Series
Bielefeld University - Department of Business Administration and Economics, Bielefeld University - Department of Business Administration and Economics and Université Paris III Sorbonne Nouvelle
Downloads 410
192.

The Role of Consensus in Sales Team Performance

Journal of Marketing Research, Vol. XLVI, 2009
Number of pages: 49 Posted: 06 Apr 2010
Accepted Paper Series
University of Houston - C.T. Bauer College of Business, Indiana University - Kelley School of Business - Department of Marketing, Indiana University - Kelley School of Business - Management & Entrepreneurship, University of Connecticut - Department of Management and University of Georgia - Department of Marketing
Downloads 410
193.

Architecting Brands: Managerial Process and Control for Emerging Enterprises

Number of pages: 19 Posted: 12 Jul 2006
Working Paper Series
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 402
194.

Technology Adoption: A Solution for SMEs to Overcome Problems during COVID-19

Forthcoming, Academy of Marketing Studies Journal, Volume 25, Issue 1, 2021
Number of pages: 16 Posted: 10 Dec 2020
Accepted Paper Series
Bharati Vidyapeeth Institute of Management Studies and Research, Mumbai University and Assistant Professor, Bharati Vidyapeeth Institute of Management and Research, New Delhi, India
Downloads 401
195.

'Meet Me Halfway': The Costs and Benefits of Bargaining

Zhang, Xu, Puneet Manchanda, and Junhong Chu. "'Meet Me Halfway': The Costs and Benefits of Bargaining," Marketing Science, forthcoming.
Number of pages: 57 Posted: 19 Jun 2017 Last Revised: 30 Jan 2021
Accepted Paper Series
London Business School, University of Michigan, Stephen M. Ross School of Business and NUS Business School
Downloads 400
196.

A Brand Culture Approach to Brand Literacy: Consumer Co-Creation and Emerging Chinese Luxury Brands

Schroeder, Jonathan. Janet Borgerson, and Zhiyan Wu (2014), “A Brand Culture Approach to Brand Literacy: Consumer Co-creation and Emerging Chinese Luxury Brands,” Advances in Consumer Research, 42 (in press, Forthcoming)
Number of pages: 12 Posted: 20 Oct 2014
Working Paper Series
Rochester Institute of Technology, DePaul University and Shanghai International Business and Economics University (Formerly Known as Shanghai Institute of Foreign Trade) - School of Management
Downloads 398
197.

The Extreme Distribution of Online Reviews: Prevalence, Drivers and Implications

Columbia Business School Research Paper No. 18-10
Number of pages: 71 Posted: 15 Jan 2018 Last Revised: 22 Mar 2019
Working Paper Series
Università Bocconi, Columbia Business School - Marketing and Mannheim Business School
Downloads 398
198.

'Un'Fair Machine Learning Algorithms

Number of pages: 48 Posted: 04 Jul 2019 Last Revised: 17 Oct 2020
Working Paper Series
Carnegie Mellon University, Katz Graduate School of Business at University of Pittsburgh, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads 397
199.

Online Complaint Management @Swisscom: A Case Study

Number of pages: 25 Posted: 22 Apr 2008
Working Paper Series
HolidayCheck AG
Downloads 397
200.

Quantitative Methods in Human Resource Management

Uysal, Gürhan (2019). Quantitative Methods in Human Resource Management. Journal of Modern Accounting and Auditing. 15(7), 367-370.
Number of pages: 4 Posted: 26 Jul 2019
Accepted Paper Series
Ondokuz Mays University
Downloads 396