Search Results
JEL Code: M31

1,277,707 Total downloads

Viewing: 101 - 150 of 4,416 papers

101.

The Extended Transportation-Imagery Model: A Meta-Analysis of the Antecedents and Consequences of Consumers’ Narrative Transportation

Journal of Consumer Research, 40(5), 797-817
Number of pages: 77 Posted: 02 Apr 2012 Last Revised: 12 May 2016
Accepted Paper Series
The University of Sydney, Maastricht University - Department of Marketing & Supply Chain Management, USI Università della Svizzera italiana and Eindhoven University of Technology (TUE) - Eindhoven Center for Innovation Studies (ECIS)
Downloads 1,881
102.

How Brand Awareness Relates to Market Outcome, Brand Equity and the Marketing Mix

Journal of Business Research, Vol. 65, No. 1, pp. 92-99, 2012
Number of pages: 41 Posted: 13 Feb 2013
Accepted Paper Series
Saint Anselm College and McGill University
Downloads 1,874
103.

Impact of Word of Mouth on Consumer Buying Decision

European Journal of Business and Management, Vol.6, No.31, 2014, ISSN 2222-2839
Number of pages: 11 Posted: 01 Nov 2014
Accepted Paper Series
RTS (Research, Trainings, and Solutions), Lithuanian Sports University and Indus University
Downloads 1,857
104.

The Rise of Big Data and the Loss of Privacy

in Personal Data in Competition, Consumer Protection and IP Law - Towards a Holistic Approach? (eds) Bakhoum, M., Gallego Conde, B., Mackenordt, M.-O. & Surblyte, G. Berlin Heidelberg, Springer, 2018, vol. 28, 153-189 , Durham Law School Research Paper (2016)
Number of pages: 37 Posted: 16 Jun 2016 Last Revised: 14 Oct 2018
Accepted Paper Series
Durham University - Law School
Downloads 1,855
105.

The Effectiveness of Advertising Matching Purchase Motivation

Number of pages: 47 Posted: 20 Feb 2003
Working Paper Series
Tinbergen Institute, Wageningen University and Tilburg University - Faculty of Social and Behavioural Sciences
Downloads 1,833
106.

Pubblicità (Lecture Notes on Advertising)

Number of pages: 22 Posted: 29 Apr 2013 Last Revised: 01 Jun 2018
Working Paper Series
University of Rome Sapienza
Downloads 1,827
107.

Digital Marketing Strategies that Millennials Find Appealing, Motivating, or Just Annoying

Journal of Strategic Marketing, Forthcoming
Number of pages: 27 Posted: 15 Oct 2010 Last Revised: 05 Nov 2010
Working Paper Series
Texas A&M University-Corpus Christi-College of Business
Downloads 1,821
108.

A Two-Sided, Empirical Model of Television Advertising and Viewing Markets

Number of pages: 46 Posted: 24 Feb 2020
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management
Downloads 1,806
109.

Beyond the Last Touch: Attribution in Online Advertising

Number of pages: 46 Posted: 25 Jan 2014 Last Revised: 17 Apr 2018
Working Paper Series
University of Pennsylvania - The Wharton School
Downloads 1,799
110.

An Empirical Analysis of the Impact of Pre-Release Movie Piracy on Box-Office Revenue

Information Systems Research, Forthcoming
Number of pages: 30 Posted: 11 Mar 2011 Last Revised: 23 Oct 2014
Accepted Paper Series
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 1,760
111.

Regulating Privacy Online: An Economic Evaluation of the GDPR

Number of pages: 51 Posted: 18 Jul 2019 Last Revised: 29 Mar 2021
Working Paper Series
Kellogg School of Management, Northwestern University, Questrom School of Business and University of Colorado at Boulder - Department of Marketing
Downloads 1,758
112.

The Effect of Brand Awareness on Brand Loyalty: Mediating Role of Brand Commitment

European Journal of Business and Management, Vol. 9, No. 36, 2017
Number of pages: 10 Posted: 10 Jan 2018
Accepted Paper Series
Jadara University, Jadara University, Jadara University and Jadara University
Downloads 1,744
113.

The Role of Emotion in Economic Behavior

Number of pages: 35 Posted: 04 Jan 2007
Working Paper Series
University of Michigan, Stephen M. Ross School of Business and Carnegie Mellon University - Department of Social and Decision Sciences
Downloads 1,737
114.

V(CLV): Examining Variance in Models of Customer Lifetime Value

Number of pages: 57 Posted: 01 Mar 2016
Working Paper Series
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads 1,734
115.

The Impact of ICT and the Internet in Banking

Publié en Partie dans Les Cahiers du Numérique, No. 3, Septembre 2000 sous le titre Impacts d’Internet sur les banques
Number of pages: 18 Posted: 08 Feb 2011 Last Revised: 07 Sep 2014
Accepted Paper Series
IDRAC Business School
Downloads 1,707
116.

Consumer Attitude towards Fast Food Consumption

Journal of Business Studies, Volume 1, No. 1, pp. 40-49, June 2015
Number of pages: 13 Posted: 05 Jun 2016 Last Revised: 06 Jun 2016
Accepted Paper Series
Eastern University, Sri Lanka and Eastern University, Sri Lanka
Downloads 1,696
117.

Growing Shopping Malls and Behavior of Urban Shoppers

EGADE Working Paper No. 2008-05-MKT
Number of pages: 36 Posted: 12 Nov 2008
Working Paper Series
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 1,691
118.

How Promotions Work: Scan*Pro-Based Evolutionary Model Building

Number of pages: 24 Posted: 09 Sep 2002
Accepted Paper Series
University of Groningen - Faculty of Economics and Business, Massey University - Dept of Communication, Journalism & Marketing and Yale University, School of Management (Deceased)
Downloads 1,689
119.

Modeling Dynamic Effects of the Marketing Mix on Market Shares

Number of pages: 32 Posted: 26 Aug 2006
Working Paper Series
Econometric Institute - Erasmus University Rotterdam, Erasmus University Rotterdam (EUR) - Department of Econometrics and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads 1,676
120.

Robotic Process Automation in Public Accounting

Accounting Horizons, 33 (4): 15-35
Number of pages: 62 Posted: 11 Sep 2018 Last Revised: 15 Jul 2020
Accepted Paper Series
West Virginia University, West Virginia University, West Virginia University - Department of Accounting and Management Information Systems and Brigham Young University - School of Accountancy
Downloads 1,657
121.

Click Here for Internet Insight: Advances in Clickstream Data Analysis in Marketing

Journal of Interactive Marketing, Forthcoming
Number of pages: 39 Posted: 09 Apr 2008
Accepted Paper Series
UCLA Anderson School of Management and Imperial College London, Tanaka Business School
Downloads 1,650
122.

Dynamic Analysis of a Competitive Marketing System

Yale SOM Working Paper No. MK-04
Number of pages: 53 Posted: 02 Oct 2001
Working Paper Series
Radboud University Nijmegen, University of Groningen - Faculty of Economics and Business and Yale University, School of Management (Deceased)
Downloads 1,649
123.

Service Quality in the Public Service

International Journal of Management and Marketing Research, Vol. 3, No. 1, pp. 37-50, 2010
Number of pages: 14 Posted: 09 Sep 2010
Accepted Paper Series
University of Technology, Mauritius (UTM), University of Technology, Mauritius (UTM) and University of Technology, Mauritius (UTM)
Downloads 1,642
124.

Analysing Advergames: Active Diversions or Actually Deception

Number of pages: 25 Posted: 14 Jun 2006
Working Paper Series
University of Hull, Middlesex University - Business School and Consultant
Downloads 1,641
125.

The Nature and Role of Affect in Consumer Behavior

HANDBOOK OF CONSUMER PSYCHOLOGY, Curtis P. Haugtvedt, Paul Herr, Frank Kardes, eds., pp. 297-348, Erlbaum, 2008
Number of pages: 98 Posted: 02 Apr 2008
Accepted Paper Series
University of Florida - Warrington College of Business Administration, Columbia University - Columbia Business School and FGV/EBAPE
Downloads 1,639
126.

Dynamic Demand for New and Used Durable Goods without Physical Depreciation: The Case of Japanese Video Games

Rotman School of Management Working Paper No. 2189871
Number of pages: 51 Posted: 09 Feb 2020 Last Revised: 09 Feb 2020
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and Johns Hopkins University - Carey Business School
Downloads 1,618
127.

Social Dollars: The Economic Impact of Customer Participation in a Firm-Sponsored Online Customer Community

Forthcoming, Marketing Science
Number of pages: 52 Posted: 13 Jan 2012 Last Revised: 07 Feb 2015
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, York University - Schulich School of Business and Georgia Institute of Technology - Scheller College of Business
Downloads 1,612
128.

The Predictive Ability of Different Customer Feedback Metrics for Retention

International Journal of Research in Marketing, Forthcoming
Number of pages: 42 Posted: 24 Feb 2015
Accepted Paper Series
University of Groningen - Department of Marketing & Marketing Research, University of Groningen - Department of Marketing & Marketing Research and University of Muenster
Downloads 1,589
129.

Image Transfer in Corporate Event Sponsorship: Assessing the Impact of Team Identification and Event-Sponsor Fit

International Journal of Management and Marketing Research, Vol. 2, No. 1, pp. 1-15, 2009
Number of pages: 15 Posted: 27 Feb 2010 Last Revised: 30 Jun 2010
Accepted Paper Series
Kansas State University, Widener University and University of Wisconsin - Eau Claire
Downloads 1,585
130.

Perceived Risk Factors Affecting Consumers’ Online Shopping Behaviour

The Journal of Asian Finance, Economics and Business Vol.6 No.4 pp.246-260, 2019
Number of pages: 13 Posted: 04 Feb 2020
Working Paper Series
affiliation not provided to SSRN, Financial Training & Management Services (FTMS) College, FTMS College and Taylor's University
Downloads 1,565
131.

The Dynamics of Online Word-of-Mouth and Product Sales: An Empirical Investigation of the Movie Industry

Journal of Retailing, Vol. 84, No. 2, pp. 233-242, 2008
Number of pages: 31 Posted: 04 Mar 2008 Last Revised: 27 Sep 2011
Accepted Paper Series
George Washington University - School of Business, Boston University - Department of Management Information Systems and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 1,555
132.

The Impact of Service Operations Failures on Customer Satisfaction: Evidence on How Failures and Their Source Affect What Matters to Customers

Number of pages: 37 Posted: 02 Apr 2007
Working Paper Series
University of California, Davis - Graduate School of Management, Rice University and Clemson University
Downloads 1,549
133.

A New Methodology of Measuring Firm Life-Cycle Stages

International Journal of Economic Perspectives, Forthcoming
Number of pages: 15 Posted: 12 Oct 2006 Last Revised: 18 Mar 2010
Working Paper Series
New Jersey Institute of Technology and Brandeis University

Multiple version iconThere are 2 versions of this paper

Downloads 1,541
134.

Firm-Created Word-of-Mouth Communication: A Field-Based Quasi-Experiment

Number of pages: 29 Posted: 27 Jul 2004
Working Paper Series
University of Maryland and University of Southern California - Marshall School of Business
Downloads 1,531
135.

A Survey of Stackelberg Differential Game Models in Supply and Marketing Channels

Journal of Systems Science and Systems Engineering, Vol. 16, No. 4, pp. 385-413, December 2007
Number of pages: 29 Posted: 11 Dec 2007 Last Revised: 14 May 2019
Accepted Paper Series
University of North Carolina at Charlotte, University of California, Riverside (UCR), University of Texas at Dallas - Naveen Jindal School of Management and University of Texas at Austin - Red McCombs School of Business
Downloads 1,530
136.

Factors Influencing Consumer Preferences While Choosing between Budget Airlines

Number of pages: 53 Posted: 02 Nov 2011
Working Paper Series
S.P. Jain Center of Management
Downloads 1,515
137.

Virus Shook the Streaming Star: Estimating the COVID-19 Impact on Music Consumption

Marketing Science, Forthcoming
Number of pages: 74 Posted: 05 Aug 2020 Last Revised: 29 Jul 2021
Working Paper Series
College of Business, Korea Advanced Institute of Science and Technology (KAIST), College of Business, Korea Advanced Institute of Science and Technology (KAIST), City University of New York (CUNY) - Paul H. Chook Department of Information Systems & Statistics and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management
Downloads 1,504
138.

Marketing Impact of Halal Labeling Toward Indonesian Muslim Consumer’s Behavioral Intention Based on Ajzen’s Planned Behavior Theory: Policy Capturing Studies on Five Different Product Categories

ASEAN Marketing Journal, Vol. 3, No. 1, June 2011 , Presented partially in the 5th International Conference on Business and Management Research, 2010
Number of pages: 12 Posted: 25 Sep 2010 Last Revised: 08 Feb 2012
Accepted Paper Series
University of Indonesia (UI) and University of Indonesia (UI) - Department of Management
Downloads 1,498
139.

Evidence on Internet Communication Management Strategies for Luxury Brands

Global Journal of Business Research, Vol. 5, No. 5, pp. 81-94, 2011
Number of pages: 14 Posted: 05 Jul 2011
Accepted Paper Series
Université de Mons-Hainaut and Université du Maine
Downloads 1,497
140.

Competing with Free: The Impact of Movie Broadcasts on DVD Sales and Internet Piracy

Number of pages: 40 Posted: 24 Feb 2020 Last Revised: 24 Feb 2020
Working Paper Series
Carnegie Mellon University - H. John Heinz III School of Public Policy and Management and Carnegie Mellon University - H. John Heinz III School of Public Policy and Management

Multiple version iconThere are 2 versions of this paper

Downloads 1,495
141.

Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets

Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Number of pages: 11 Posted: 19 Aug 2014
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 1,484
142.

Social Media Intelligence: Measuring Brand Sentiment from Online Conversations

Number of pages: 37 Posted: 29 Jun 2011 Last Revised: 22 Jun 2014
Working Paper Series
McDonough School of Business, Georgetown University, University of Maryland - Robert H. Smith School of Business and SocialMediaGovernance.com
Downloads 1,482
143.

What's Advertising Content Worth? Evidence from a Consumer Credit Marketing Field Experiment

Yale University Economic Growth Center Discussion Paper No. 968, Yale Economics Department Working Paper No. 58
Number of pages: 35 Posted: 24 Jan 2009
Working Paper Series
University of Chicago - Booth School of Business, Northwestern University - Kellogg School of Management, Harvard University - Department of Economics, Princeton University and Dartmouth College
Downloads 1,472
144.

Visual Consumption in an Image Economy

ELUSIVE CONSUMPTION, Karin Ekstrom, Helene Brembeck, eds., Berg, 2004
Number of pages: 16 Posted: 12 Feb 2004
Accepted Paper Series
Rochester Institute of Technology
Downloads 1,469
145.

The Role of Food Quality, Service Quality, and Physical Environment on Customer Satisfaction and Future Behavioral Intentions in Casual Dining Restaurant

The 7th National Research Management Conference, Sriwijaya University - Palembang, Indonesia (27-28 November 2013).
Number of pages: 10 Posted: 04 Dec 2013
Working Paper Series
MHMK - University for Media and Communication, Berlin
Downloads 1,466
146.

Challenges in Managing Nonprofit Organizations: A Research Overview

International Journal of Voluntary and Nonprofit Organizations, Vol. 15, No. 2, p. 101-116, June 2004
Number of pages: 20 Posted: 12 Sep 2006
Accepted Paper Series
Department of Business Administration, Chair Public & Nonprofit Management, Free University of Brussels (VUB) - Micro-Economics for Profit and Non Profit Sector (MICE) and IPSAR, University of Edinburgh Business School
Downloads 1,465
147.

Customer Acquisition via Display Advertising Using Multi-Armed Bandit Experiments

Forthcoming in Marketing Science, Ross School of Business Paper No. 1217
Number of pages: 68 Posted: 18 Dec 2013 Last Revised: 24 May 2016
Accepted Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 1,454
148.

Stock Repurchase Waves: An Explanation of the Trends in Aggregate Corporate Payout Policy

Number of pages: 50 Posted: 02 Dec 2002
Working Paper Series
University of Michigan at Ann Arbor - The Stephen M. Ross School of Business and University of Michigan, Stephen M. Ross School of Business
Downloads 1,440
149.

Approaches to Customer Segmentation

Journal of Relationship Marketing, 2007
Number of pages: 41 Posted: 02 Aug 2006
Accepted Paper Series
Vanderbilt University - Statistics, Koc University and Ipsos Loyalty - North America
Downloads 1,438
150.

Yield Management and Relationships with Customers, Distribution Channels and Human Resources in the Hotel Sector

Università IULM dell'Istituto di Economia e Marketing Working Paper
Number of pages: 26 Posted: 21 Jul 2006
Working Paper Series
Università IULM
Downloads 1,437