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JEL Code: M30

363,195 Total downloads

Viewing: 101 - 150 of 1,230 papers

101.
Downloads 744
102.

A Financial Analysis of Mobile Money Services

Communications and Strategies, No. 79, pp. 29-40, 2010
Number of pages: 12 Posted: 20 Apr 2011 Last Revised: 05 May 2011
Accepted Paper Series
affiliation not provided to SSRN
Downloads 741
103.

Pharmaceutical Marketing: Medical and Industry Biases

Journal of Pharmaceutical Finance, Economics & Policy, Forthcoming
Number of pages: 17 Posted: 04 Feb 2004
Accepted Paper Series
1350 Main St UNIT 1703
Downloads 738
104.

A Design-Based Model of Strategic Change

SDA Bocconi, Research Division Working Paper No. 01/54
Number of pages: 18 Posted: 30 Jul 2001
Working Paper Series
SDA Bocconi
Downloads 734
105.

A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad

New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad
Number of pages: 25 Posted: 16 Feb 2013 Last Revised: 01 Apr 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 733
106.

An Analysis of E-Commerce: E-Risk, Global Trade, and Cybercrime

Number of pages: 27 Posted: 14 Dec 2008
Working Paper Series
Texas A&M University-Corpus Christi-College of Business
Downloads 725
107.

The Consumer Psychology of Mail-In Rebates: A Model of Anchoring and Adjustment

HBS Marketing Research Paper No. 06-02
Number of pages: 38 Posted: 17 Jan 2006
Working Paper Series
University of Toronto - Behavioural Economics in Action at Rotman (BEAR) and Harvard Business School
Downloads 717
108.

An Empirical Study on Social Media Behaviour of Consumers and Social Media Marketing Practices of Marketers

5th IIMA Conference on Marketing in Emerging Economies, January 2013
Number of pages: 19 Posted: 30 Dec 2012 Last Revised: 01 Aug 2014
Accepted Paper Series
DAV University, Jalandhar and Lovely Professional University
Downloads 716
109.

An Empirical Analysis of Continuing Improvements Following the Implementation of a Performance-Based Compensation Plan

Number of pages: 45 Posted: 06 Jan 2000
Working Paper Series
Temple University - Department of Accounting, Sungshin Women's University, Cornell University - School of Hotel Administration and University of Pittsburgh - Katz Graduate School of Business

Multiple version iconThere are 2 versions of this paper

Downloads 710
110.

Factors Affecting Marketing Strategies: Pricing, Channel Structure and Advertising Strategies

International Journal of Economics, Commerce and Management (IJECM), Vol. III, Issue 6, June 2015
Number of pages: 11 Posted: 27 Jun 2015
Accepted Paper Series
FAMA University - Department of Management
Downloads 709
111.

I'll See it When I Believe it ? A Simple Model of Cognitive Consistency

Number of pages: 46 Posted: 14 Feb 2002
Working Paper Series
Princeton University
Downloads 705
112.

Foundations of Branding: Cognitive and Historical

Nikkei Businesss Management, Winter 2008
Number of pages: 10 Posted: 22 Mar 2009
Accepted Paper Series
Akita International University
Downloads 701
113.

A Brand Theory of Trademark Law

Florida Law Review, Vol. 64, No. 4, p. 981, 2012, Thomas Jefferson School of Law Research Paper No. 1585327
Number of pages: 60 Posted: 06 Apr 2010 Last Revised: 28 Oct 2015
Working Paper Series
Georgia Institute of Technology - Scheller College of Business

Multiple version iconThere are 2 versions of this paper

Downloads 696
114.

Choosing a Digital Content Strategy: How Much Should be Free?

International Journal of Research in Marketing, 31(2), 192-206., Columbia Business School Research Paper Series
Number of pages: 39 Posted: 08 Sep 2011 Last Revised: 15 Sep 2014
Accepted Paper Series
HEC Paris - Marketing, Mannheim Business School, London Business School - Department of Marketing and Columbia Business School - Marketing
Downloads 689
115.

The Business Case for RFID; Challenges and Opportunities

Number of pages: 18 Posted: 24 Oct 2006
Working Paper Series
Trinity College Dublin, School of Business, University of Dublin, Trinity College Dublin - The University of Dublin, Trinity College - Trinity Business School - Institute for International Integration Studies (IIIS) and Trinity College (Dublin) - School of Business Studies
Downloads 683
116.

Refocusing Consumer Behavior Theory for Developing Products Using Marketplace Technologies

Pontifical University of Javeriana Business Administration Working Paper No. 1-00
Number of pages: 17 Posted: 29 Dec 2001
Working Paper Series
Pontifical University Javeriana Cali - Faculty of Economics and Business Administration
Downloads 679
117.

Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation

Journal of Business Research, Vol. 57, p. 768, 2004
Number of pages: 8 Posted: 19 Dec 2010
Accepted Paper Series
The University of Sydney and Saint Mary's College of California - School of Economics & Business
Downloads 675
118.

Measuring Brand Equity - An Exploratory Study to Investigate Interrelations among the Brand Equity Dimension

Number of pages: 15 Posted: 17 Jul 2009
Working Paper Series
The Icfai Institute for Management Teachers
Downloads 665
119.

From Trademarks to Brands

Florida Law Review, Vol. 64, No. 4, p. 981, 2012, Thomas Jefferson School of Law Research Paper No. 2137766
Number of pages: 65 Posted: 28 Aug 2012 Last Revised: 28 Oct 2015
Accepted Paper Series
Georgia Institute of Technology - Scheller College of Business

Multiple version iconThere are 2 versions of this paper

Downloads 663
120.

Human Resource Management in US, Europe and Asia: Differences and Characteristics

Uysal, Gürhan (2009). Human Resource Management in USA, Europe and Asia: Differences and Characteristics, Journal of American Academy of Business, Cambridge, 14(1), March, pp.112-117.
Number of pages: 13 Posted: 07 Apr 2015 Last Revised: 04 Jul 2016
Accepted Paper Series
Ondokuz Mays University
Downloads 656
121.

A Model to Improve the Estimation of Baseline Retail Sales

Journal of CENTRUM Cathedra, Vol. 4, Issue 1, pp. 10-26, 2011
Number of pages: 17 Posted: 11 Apr 2011 Last Revised: 20 Dec 2014
Accepted Paper Series
TABS Group and Fordham University - Department of Economics - Center for International Policy Studies (CIPS)

Multiple version iconThere are 2 versions of this paper

Downloads 654
122.

Accounting for Marketing Activities: Implications for Marketing Research and Practice

Number of pages: 50 Posted: 25 Feb 2011 Last Revised: 14 Aug 2011
Working Paper Series
University of Washington and Columbia University - Columbia Business School
Downloads 651
123.

An Assessment of User Satisfaction in Academic Libraries: A Case Study of the Fiji National University Library

Number of pages: 19 Posted: 08 Jul 2016
Working Paper Series
Fiji National University
Downloads 627
124.

Rents: How Marketing Causes Inequality (Chapter 1)

Rents: How Marketing Causes Inequality, Forthcoming, Washington University in St. Louis Legal Studies Research Paper No. 18-08-01
Number of pages: 40 Posted: 08 Aug 2018
Working Paper Series
Washington University in St. Louis - School of Law
Downloads 627
125.

The Role of Leaders in Internal Marketing: A Multilevel Examination Through the Lens of Social Identity Theory

Journal of Marketing, Vol. 73, No. 2, pp. 123-146, 2008
Number of pages: 54 Posted: 06 Apr 2010
Accepted Paper Series
University of Mannheim, University of Houston - C.T. Bauer College of Business, University of Georgia - Department of Marketing and Goethe University Frankfurt
Downloads 615
126.

Channelspecific Consumer Complaint Behaviour: The Case of Online Complaining

Number of pages: 19 Posted: 23 Apr 2008
Working Paper Series
HolidayCheck AG
Downloads 612
127.

Television Advertising and Online Shopping

Number of pages: 52 Posted: 24 Feb 2020 Last Revised: 24 Feb 2020
Working Paper Series
Cornell University, Harvard University - Business School (HBS) and University of California, San Diego (UCSD) - Rady School of Management
Downloads 609
128.

The Process of Global Brand Strategy Development and Regional Implementation

International Journal of Reserach in Marketing, Volume 29, issue 1, Special Global Branding Issue
Number of pages: 23 Posted: 01 May 2012
Accepted Paper Series
Monash University and affiliation not provided to SSRN
Downloads 605
129.

Early Adoption of Modern Grocery Retail in an Emerging Market: Evidence from India

Johnson School Research Paper Series No. 27-2012
Number of pages: 44 Posted: 05 Jul 2012 Last Revised: 27 Mar 2015
Working Paper Series
NUS Business School, Cornell University - Samuel Curtis Johnson Graduate School of Management and Yale School of Management
Downloads 600
130.
Downloads 597
131.

Evolution, Rapid Growth & Future of Research on Electronic Word of Mouth (eWOM): A Scientific Review

Number of pages: 25 Posted: 30 Jun 2013
Working Paper Series
West Bengal University of Technology - Bengal School Of Technology & Management
Downloads 594
132.

Visual Merchandising and Consumer Buying Behavior: Comparison Between Two Product Categories

“Exceeding The Vision: Innovate, Integrate and Motivate” (Eds.) N. Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, Global Business and Technology Association (GBATA), NY, USA, pp. 311 – 318, ISBN: 1-932917-12-8, ISSN: 2471-6006.
Number of pages: 8 Posted: 19 Jan 2017
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 587
133.

Consumer's Perception for Visual Merchandising of Lifestyle Apparel Stores

International Research Journal of Marketing, Vol. 2, No. 3, August 2014, pp. 53-60, Sciknow Publication, New York, USA
Number of pages: 8 Posted: 29 Jul 2014
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads 586
134.

Market Structure and the Geographic Distribution of Brand Shares in Consumer Package Goods Industries

Number of pages: 46 Posted: 20 Jan 2005
Working Paper Series
Tilburg University, CentER, University of Chicago - Marketing Management and University of Chicago - Booth School of Business
Downloads 581
135.

Mapping Consumer Power: An Integrative Framework for Marketing and Consumer Research

European Journal of Marketing, Vol. 40, No. 9/10, pp. 950-971, 2006
Number of pages: 41 Posted: 29 Jun 2006
Accepted Paper Series
Bournemouth Media School, York University - Schulich School of Business and Rochester Institute of Technology
Downloads 578
136.

Where Consumers Diverge from Others: Identity Signaling and Product Domains

Journal of Consumer Research, Vol. 34, August 2007
Number of pages: 14 Posted: 27 Sep 2007
Accepted Paper Series
University of Pennsylvania - Marketing Department and Stanford Graduate School of Business
Downloads 578
137.

Quantifying the Benefits of Individual Level Targeting in the Presence of Firm Strategic Behavior

Number of pages: 50 Posted: 17 Oct 2006
Working Paper Series
Santa Clara University, University of Michigan, Stephen M. Ross School of Business and University of Chicago
Downloads 577
138.

Beyond BiDil: the Expanding Embrace of Race in Biomedical Research and Product Development

St. Louis University Journal of Health Law & Policy, Vol. 3, pp. 61-92, 2009
Number of pages: 32 Posted: 21 May 2010 Last Revised: 09 Nov 2012
Accepted Paper Series
Northeastern University - School of Law
Downloads 573
139.

Determinants of Recent Online Purchasing and the Percentage of Income Spent Online

Colorado College Working Paper No. 2009-02
Number of pages: 19 Posted: 04 Jun 2009
Working Paper Series
Colorado College - Department of Economics and Business and Colorado College - Department of Economics & Business
Downloads 560
140.

The Challenge of Retaining Customers Acquired with Free Trials

Journal of Marketing Research, Forthcoming
Number of pages: 57 Posted: 16 May 2012 Last Revised: 21 Oct 2014
Accepted Paper Series
Tilburg University, Maastricht University and Massey University - Dept of Communication, Journalism & Marketing
Downloads 556
141.

Evidence on the Marketing Approaches Targeting Gay and Lesbian Consumers

Global Journal of Business Research, Vol. 4, No. 2, pp. 125-139, 2010
Number of pages: 15 Posted: 05 Jul 2010
Accepted Paper Series
SUNY at Farmingdale
Downloads 553
142.

An Overview of Evolution of E-Marketing in India and Consumers Perception Towards E-Marketing

Pinnacle Des Academia – An Interdiscipliary Biannual Journal, Vol. III, Issue 1, ISSN – 2231-282X
Number of pages: 16 Posted: 20 Apr 2017 Last Revised: 27 Apr 2017
Accepted Paper Series
University of Ha'il, Kingdom of Saudi Arabia and Integral University
Downloads 550
143.

Customer Lifetime Value (CLV) Estimation – Case Study

Romanian name of international volume: Progrese în teoria deciziilor economice în condiţii de risc şi incertitudine. Volume number: Volume XVII. Coordinators:I. Talabă, G. Tacu, T. Păduraru, R. Rachieru, ISSN/ISBN: 978-973-702-948-5, p.75-81
Number of pages: 8 Posted: 18 Feb 2013
Accepted Paper Series
Alexandru Ioan Cuza University
Downloads 547
144.

Managing Uncertainty in the Adoption of New Products: Temporal Distance and Mental Simulation

Journal of Marketing Research, Vol. 45, pp. 320-336, June 2008
Number of pages: 50 Posted: 03 Nov 2006 Last Revised: 09 May 2011
Accepted Paper Series
Instituto Tecnologico y de Estudios Superiores de Monterrey (ITESM), Tulane University, McMaster University - Michael G. DeGroote School of Business and Tulane University
Downloads 547
145.

Diffusion Models for Peer-to-Peer (P2P) Media Distribution: On the Impact of Decentralized, Constrained Supply

Information Systems Research, Vol. 21, No. 2, pp. 271-287
Number of pages: 31 Posted: 20 May 2005 Last Revised: 07 Jul 2012
Working Paper Series
University of Pennsylvania - Operations & Information Management Department, University of Washington and University of Washington - Michael G. Foster School of Business
Downloads 545
146.

The Influence of Price Discount versus Bonus Pack on the Preference for Virtue and Vice Foods

Journal of Marketing Research, Forthcoming
Number of pages: 42 Posted: 26 Apr 2010
Accepted Paper Series
University of Utah - David Eccles School of Business and University of Utah - David Eccles School of Business
Downloads 543
147.

Toward a Deeper Understanding of Service Marketing: The Past, the Present, and the Future

International Journal of Research in Marketing, Vol. 28, No. 3, 2011
Number of pages: 57 Posted: 19 Mar 2011 Last Revised: 30 Jun 2011
Accepted Paper Series
University of Massachusetts and Catholic University of Eichstaett-Ingolstadt
Downloads 538
148.

What Trends in Chinese Social Media

Number of pages: 10 Posted: 19 Jul 2011
Working Paper Series
Hewlett-Packard Laboratories, Palo Alto, Hewlett-Packard Laboratories and CableLabs
Downloads 535
149.

Confusion is the Key: A Trademark Law Analysis of Keyword Banner Advertising

Fordham Law Review, Vol. 71, No. 101, pp. 101-131, 2002
Number of pages: 31 Posted: 07 Dec 2005
Accepted Paper Series
California State University, Northridge
Downloads 533
150.

The Impact of Emotional Product Attributes on Consumer Demand: An Application to the U.S. Motion Picture Industry

Johnson School Research Paper Series No. #22-09
Number of pages: 42 Posted: 21 May 2009 Last Revised: 04 Jun 2009
Working Paper Series
affiliation not provided to SSRN, Cornell University - Samuel Curtis Johnson Graduate School of Management and NUS Business School
Downloads 533