Search Results
JEL Code: M31

1,277,705 Total downloads

Viewing: 51 - 100 of 4,416 papers

51.

Engaging the Consumer Through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand

Journal of Advertising Research, Vol. 46, No. 4, pp. 420-433, 2006
Number of pages: 31 Posted: 17 Jan 2012
Accepted Paper Series
University of Texas at Austin, affiliation not provided to SSRN, Xavier University and University of South Alabama
Downloads 2,969
52.

Market Analysis and the Assessment of Competitiveness in Project Appraisal

Harvard Institute for International Development, Development Discussion Paper No. 755
Number of pages: 49 Posted: 08 Mar 2001 Last Revised: 03 Dec 2018
Accepted Paper Series
Queen's University - John Deutsch Institute for the Study of Economic Policy
Downloads 2,869
53.

The New Media Technologies: Overview and Research Framework

Number of pages: 29 Posted: 05 Apr 2008
Working Paper Series
Baruch College, CUNY - Zicklin School of Business and Brooklyn College of the City University of New York
Downloads 2,775
54.

Brand Metrics: A Tool to Measure Performance

Number of pages: 22 Posted: 23 Feb 2007
Working Paper Series
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 2,765
55.

The Artist and the Brand

European Journal of Marketing, Vol. 39, No. 11, pp. 1291-1305, 2005
Number of pages: 28 Posted: 16 Apr 2005
Accepted Paper Series
Rochester Institute of Technology
Downloads 2,748
56.

Model Selection Using Database Characteristics: Developing a Classification Tree for Longitudinal Incidence Data

Number of pages: 50 Posted: 18 Jun 2012 Last Revised: 11 Jul 2013
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, University of Pennsylvania - Marketing Department and University of Pennsylvania - Marketing Department
Downloads 2,727
57.

Impact of Branding Strategy on Consumer Buying Behavior

Research Journal of Arts, Management, & Social Sciences, VIII-I, (March 2013), pp. 20-27
Number of pages: 8 Posted: 08 Dec 2014 Last Revised: 28 Jan 2016
Accepted Paper Series
Banasthali University - Women's Institute for Studies in Development Oriented Management (WISDOM)
Downloads 2,699
58.

Customer Satisfaction, Perceived Service Quality and Mediating Role of Perceived Value

International Journal of Marketing Studies, Vol. 4, No. 1, February 2012
Number of pages: 9 Posted: 02 Feb 2012 Last Revised: 07 Feb 2012
Accepted Paper Series
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST), Students
Downloads 2,696
59.

When does Retargeting Work? Information Specificity in Online Advertising

Number of pages: 52 Posted: 30 Mar 2011 Last Revised: 07 May 2013
Working Paper Series
London Business School and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads 2,686
60.

Marketing Mix for E-Commerce

INTERNATIONAL JOURNAL OF ENVIRONMENTAL & SCIENCE EDUCATION, 2016, VOL. 11, NO. 14, 6744-6759
Number of pages: 16 Posted: 07 Oct 2016
Accepted Paper Series
Samara State University of Economics, Samara State University of Economics, Samara State University of Economics and Samara State University of Economics
Downloads 2,615
61.

Information Technology and Firm Profitability: Mechanisms and Empirical Evidence

MIS Quarterly, Vol. 36, No. 1, pp. 205-224, 2012
Number of pages: 43 Posted: 15 Jul 2007 Last Revised: 31 Aug 2014
Accepted Paper Series
University of South Florida, University of Illinois at Chicago, University of Texas at Dallas and Simon Fraser University (SFU) - Beedie School of Business
Downloads 2,593
62.

An Analysis of the Marketing Strategy of Vicks Vaporub

Marketing Mastermind, pp. 9-17, April 2005
Number of pages: 23 Posted: 11 Aug 2008 Last Revised: 23 Dec 2008
Accepted Paper Series
affiliation not provided to SSRN and Supreme Court of India
Downloads 2,563
63.

Influence of Advertising Variability, Brand Extension Effects, Brand Name, Variety Seeking Behavior and Customer Value on Buying Decisions: A Multi-Experiment Analysis

Number of pages: 59 Posted: 27 Jan 2006
Working Paper Series
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads 2,559
64.

An Exploratory Study for Measuring Consumers Awareness and Perceptions Towards Halal Food in Pakistan

Interdisciplinary Journal of Contemporary Research in Business, Vol. 3, No. 2, June 2011
Number of pages: 13 Posted: 23 Jun 2014 Last Revised: 21 Jul 2014
Accepted Paper Series
Shaheed Zulfikar Ali Bhutto Institute of Science and Technology (SZABIST) and Imam Abdulrahman Bin Faisal University
Downloads 2,550
65.

Co-Branding: The State of the Art

Schmalenbach Business Review, Vol. 60, October 2008 , University of Fribourg Marketing Working Paper No. 1
Number of pages: 19 Posted: 13 Jun 2007
Accepted Paper Series
Department of Business Administration, Chair Public & Nonprofit Management, Bain & Company and University of Groningen - Faculty of Economics and Business
Downloads 2,549
66.

Assessing the Effectiveness of Sport Sponsorships - an Empirical Examination

Schmalenbach Business Review, Vol. 56, April 2004
Number of pages: 20 Posted: 28 Jun 2004
Accepted Paper Series
Private University Schloss Seeburg, University of Vienna - Faculty of Business, Economics, and Statistics and University of Vienna - Faculty of Business, Economics, and Statistics
Downloads 2,522
67.

Mystery Shopping: In-Depth Measurement of Customer Satisfaction

ERIM Report Series Reference No. ERS-2003-020-ORG
Number of pages: 12 Posted: 06 Mar 2008
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE) and Erasmus University Rotterdam (EUR) - Department of Economics
Downloads 2,498
68.

A Study on the Association between Brand Awareness and Consumer/Brand Loyalty for the Packaged Milk Industry in Pakistan

South Asian Journal of Management Sciences (SAJMS), Vol.5, No.1.
Number of pages: 11 Posted: 22 Oct 2010 Last Revised: 17 Feb 2011
Accepted Paper Series
Office of Research, Innovation & Commercialization - ORIC and Iqra University Research Centre - IURC
Downloads 2,447
69.

Effectiveness of Online Advertising on Social Networking Sites - A Case Study on Facebook

Number of pages: 74 Posted: 22 Nov 2013
Working Paper Series
Cardiff Metropolitan University
Downloads 2,441
70.

Open Innovation with Customers: Crowdsourcing and Co-Creation at Threadless

Number of pages: 10 Posted: 07 Oct 2010
Working Paper Series
RWTH Aachen University
Downloads 2,439
71.

Performance in Service Marketing from Philosophy to Customer Relationship Management

Number of pages: 10 Posted: 14 Jul 2007
Working Paper Series
Independent
Downloads 2,439
72.

Marketing Mix and Branding: Competitive Hypermarket Strategies

International Journal of Management and Marketing Research, Vol. 2, No. 1, pp. 17-34, 2009
Number of pages: 18 Posted: 27 Feb 2010
Accepted Paper Series
TransWorld Institute of Technology and Lynn University
Downloads 2,346
73.

An Empirical Analysis of Search Engine Advertising: Sponsored Search in Electronic Markets

NET Institute Working Paper
Number of pages: 47 Posted: 25 Oct 2007 Last Revised: 19 Jun 2014
Working Paper Series
New York University (NYU) - Leonard N. Stern School of Business and University of Southern California - Marshall School of Business
Downloads 2,315
74.

Sony and the Japanese Culture

Number of pages: 36 Posted: 24 Dec 2013
Working Paper Series
Independent
Downloads 2,315
75.

Tightwads and Spendthrifts

Number of pages: 44 Posted: 26 Apr 2006
Working Paper Series
University of Michigan, Stephen M. Ross School of Business, Washington University in St. Louis - John M. Olin Business School and Carnegie Mellon University - Department of Social and Decision Sciences
Downloads 2,301
76.

Corporate Social Responsibility, Customer Satisfaction, and Market Value

Journal of Marketing, 70 (4), 1-18, 2006
Number of pages: 19 Posted: 05 May 2013
Accepted Paper Series
Temple University and European School of Management and Technology (ESMT)
Downloads 2,286
77.

Advertising Effects on Awareness, Consideration and Brand Choice Using Tracking Data

ERIM Report Series Reference No. ERS-2004-028-MKT
Number of pages: 22 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Department of Econometrics and Microsoft Corporation
Downloads 2,275
78.

Stumble, Predict, Nudge: How Behavioral Economics Informs Law and Policy

Columbia Law Review, Vol. 108, 2009, San Diego Legal Studies Paper No. 09-006
Number of pages: 40 Posted: 21 Jan 2009
Accepted Paper Series
University of San Diego School of Law and University of California, San Diego (UCSD) - Rady School of Management
Downloads 2,273
79.

The Relationship of Brand Equity to Purchase Intention

IUP Journal of Marketing Management, May 2012
Number of pages: 20 Posted: 30 Sep 2011 Last Revised: 29 Nov 2012
Accepted Paper Series
affiliation not provided to SSRN and International Training Institute
Downloads 2,262
80.

Mirrors of Masculinity: Representation and Identity in Advertising Images

Consumption Markets and Culture, Vol. 7, pp. 21-52, 2004
Number of pages: 56 Posted: 24 Feb 2004
Accepted Paper Series
Rochester Institute of Technology and York University - Schulich School of Business
Downloads 2,246
81.

Further Thoughts on Crm

Number of pages: 33 Posted: 05 Feb 2003
Working Paper Series
University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM)
Downloads 2,232
82.

Customer Loyalty in the Airline Industry: Frequent Flyers Programs

Working Paper No. 5, 2003
Number of pages: 33 Posted: 10 Jul 2005
Working Paper Series
University of Insubria
Downloads 2,226
83.

Do Online Reviews Matter? - an Empirical Investigation of Panel Data

Decision Support Systems, Vol. 45, No. 4, pp. 1007-1016, November 2008
Number of pages: 33 Posted: 09 Nov 2004 Last Revised: 02 Aug 2014
Accepted Paper Series
George Washington University - School of Business, Boston University - Department of Management Information Systems and University of Texas at Austin - Department of Information, Risk and Operations Management
Downloads 2,202
84.

Predicting Customer Lifetime Value in Multi-Service Industries

Number of pages: 48 Posted: 26 Aug 2006
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), University of Groningen - Department of Marketing & Marketing Research and Tilburg University - Department of Marketing
Downloads 2,194
85.

Friendships in Online Peer-to-Peer Lending: Pipes, Prisms, and Relational Herding

MIS Quarterly, Vol. 39, No.3, pp.729-742
Number of pages: 36 Posted: 15 Apr 2013 Last Revised: 26 Aug 2015
Accepted Paper Series
University of Minnesota - Twin Cities - Carlson School of Management, University of Kentucky - Gatton College of Business and Economics, Pennsylvania State University and Soochow University
Downloads 2,172
86.

From 4Ps to SAVE: A Theoritical Analysis of Various Marketing Mix Models

Business Sciences International Research Journal Vol. 1, Issue 1 (Forthcoming)
Number of pages: 9 Posted: 03 Jul 2013
Working Paper Series
Jamia Millia Islamia (A Central University)
Downloads 2,152
87.

Driving Online and Offline Sales: The Cross-Channel Effects of Digital Versus Traditional Advertising

Tuck School of Business Working Paper No. 2012-103
Number of pages: 50 Posted: 07 Nov 2011 Last Revised: 19 Aug 2014
Working Paper Series
Indeed, Massey University - Dept of Communication, Journalism & Marketing and Dartmouth College - Tuck School of Business
Downloads 2,067
88.

Does Twitter Matter? The Impact of Microblogging Word of Mouth on Consumers’ Adoption of New Movies

Number of pages: 50 Posted: 05 Mar 2012 Last Revised: 04 Jul 2014
Working Paper Series
University of Muenster, City University London - Sir John Cass Business School and University of Muenster
Downloads 2,039
89.

The Role of Public Relations in the Contemporary Society

Number of pages: 5 Posted: 21 Oct 2008
Working Paper Series
Universitatea Constantin Brâncoveanu
Downloads 2,038
90.

The Effect of Brand Name and Taste on Consumers' Buying Intentions: An Experimental Analysis

Number of pages: 12 Posted: 19 Jun 2001
Working Paper Series
FEA-USP and Getulio Vargas Foundation (FGV)
Downloads 2,034
91.

Impact of Service Quality on Customer Satisfaction: Evidences from the Restaurant Industry in Pakistan

Management & Marketing, Vol. 9, No. 2, pp. 343-355, 2011
Number of pages: 13 Posted: 12 Jul 2012
Accepted Paper Series
Iqra University and affiliation not provided to SSRN
Downloads 2,025
92.

Green Marketing: Opportunity for Innovation and Sustainable Development

Posted: 22 Jul 2010
Working Paper Series
affiliation not provided to SSRN
Downloads 1,955
93.

Creating Customer Engagement Via Mobile Apps: How App Usage Drives Purchase Behavior

Tuck School of Business Working Paper No. 2669817
Number of pages: 48 Posted: 07 Oct 2015
Working Paper Series
Indeed, Massey University - Dept of Communication, Journalism & Marketing and Dartmouth College - Tuck School of Business
Downloads 1,954
94.

Competitive Strategies for Brick-and-Mortar Stores to Counter 'Showrooming'

Management Science, Forthcoming
Number of pages: 47 Posted: 15 Jan 2013 Last Revised: 10 Feb 2017
Accepted Paper Series
University of Texas at Dallas, Temple University - Department of Marketing and Supply Chain Management and University of Pennsylvania - Marketing Department
Downloads 1,925
95.

The Role of Marketing in the Corporation: A Perpetual Work in Progress

Tuck School of Business Working Paper No. 2004-07
Number of pages: 71 Posted: 14 Apr 2004
Working Paper Series
Independent, University of Arizona - Eller College of Management and University of Arizona - Department of Marketing
Downloads 1,925
96.

The Consumer Product Selection Process in an Internet Age: Obstacles to Maximum Effectiveness & Policy Options

Harvard Journal of Law & Technology, Vol. 14, P. 183, 2000, Updated December 2001
Number of pages: 84 Posted: 26 Dec 2000
Accepted Paper Series
Independent
Downloads 1,911
97.

Impacts of Corporate Social Responsibility: A Research Framework

International Journal of Business Governance and Ethics, vol. 5, no.4, pp. 343-359
Number of pages: 34 Posted: 01 Jul 2009 Last Revised: 13 Dec 2013
Accepted Paper Series
ALBA Graduate Business School,The American College of Greece
Downloads 1,906
98.

Identity in Marketing Communications: An Ethics of Visual Representation

MARKETING COMMUNICATION: NEW APPROACHES, TECHNOLOGIES, AND STYLES, Allan J. Kimmel, ed., pp. 256-277, Oxford University Press, 2005
Number of pages: 44 Posted: 12 Mar 2007
Accepted Paper Series
DePaul University and Rochester Institute of Technology
Downloads 1,899
99.

Content or Community? A Digital Business Strategy for Content Providers in the Social Age

Number of pages: 57 Posted: 17 Jan 2010 Last Revised: 05 Aug 2014
Working Paper Series
Tel Aviv University - Coller School of Management and University of Haifa
Downloads 1,893
100.

Post-It Note Persuasion: A Sticky Influence

Journal of Consumer Psychology, 2005
Number of pages: 29 Posted: 02 Nov 2004
Accepted Paper Series
Sam Houston State University
Downloads 1,882