1.
Valuing Subscription-Based Businesses Using Publicly Disclosed Customer Data
Number of pages: 51
Posted: 10 Dec 2015
Last Revised: 11 Oct 2016
Working Paper Series
Emory University - Department of Marketing, University of Pennsylvania - Marketing Department and London Business School
Downloads
24,436
2.
Social Networks that Matter: Twitter Under the Microscope
Number of pages: 9
Posted: 12 Dec 2008
Working Paper Series
CableLabs, Hewlett-Packard Laboratories, Bristol and HP Labs
Downloads
16,975
3.
Evidence on Eva
Journal of Applied Corporate Finance, Vol. 12, No. 2, Summer 1999
Number of pages: 27
Posted: 20 Sep 1999
Accepted Paper Series
University of Melbourne - Faculty of Business and Economics, Chapman University - The George L. Argyros School of Business & Economics and Claremont Colleges - Peter F. Drucker Graduate School of Management
Downloads
15,830
4.
What Makes Online Content Viral?
Number of pages: 17
Posted: 27 Dec 2009
Last Revised: 30 Aug 2012
Working Paper Series
University of Pennsylvania - Marketing Department and University of Pennsylvania - The Wharton School
Downloads
14,647
5.
Impact of Celebrity Endorsements on Brand Image
Number of pages: 35
Posted: 10 Aug 2009
Working Paper Series
Cognizant Technology Solutions
Downloads
14,326
6.
Government Surveillance and Internet Search Behavior
Number of pages: 53
Posted: 23 Mar 2014
Last Revised: 15 Mar 2017
Working Paper Series
Digital Fourth / Restore The Fourth and Massachusetts Institute of Technology (MIT) - Management Science (MS)
Downloads
11,883
7.
Effects of Word-of-Mouth versus Traditional Marketing: Findings from an Internet Social Networking Site
Robert H. Smith School Research Paper No. RHS 06-065
Number of pages: 49
Posted: 08 May 2008
Last Revised: 19 Jun 2014
Working Paper Series
University of Maryland - Robert H. Smith School of Business, UCLA Anderson School of Management and Ozyegin University
Downloads
11,149
8.
From Marketing Mix to E-Marketing Mix: A Literature Overview and Classification
International Journal of Business and Management, Vol. 4, No. 9, pp. 17-24, 2009
Number of pages: 7
Posted: 20 Nov 2011
Last Revised: 19 Aug 2014
Accepted Paper Series
University of Palermo - d/SEAS
Downloads
11,075
9.
Cross-Cultural Advertising Research: What Do We Know About the Influence of Culture on Advertising?
Middlesex University Discussion Paper No. 28
Number of pages: 29
Posted: 01 Feb 2005
Working Paper Series
University of Hull
Downloads
10,526
10.
Customer-Based Corporate Valuation for Publicly Traded Non-Contractual Firms
Number of pages: 52
Posted: 21 Sep 2017
Last Revised: 13 Mar 2018
Working Paper Series
Emory University - Department of Marketing and University of Pennsylvania - Marketing Department
Downloads
9,887
11.
Advertising Content and Consumer Engagement on Social Media: Evidence from Facebook
Management Science, Accepted and Forthcoming
Number of pages: 57
Posted: 26 Sep 2013
Last Revised: 07 Mar 2018
Accepted Paper Series
Carnegie Mellon University - David A. Tepper School of Business, University of Pennsylvania - Operations & Information Management Department and Stanford University - Graduate School of Business
Downloads
8,507
12.
From Social Media to Social Product Development: The Impact of Social Media on Co-Creation of Innovation
Die Unternehmung, Vol. 65, No. 1, 2012
Number of pages: 22
Posted: 23 Dec 2011
Accepted Paper Series
RWTH Aachen University, BI Norwegian Business School and RWTH Aachen University, Technology and Innovation Management Group
Downloads
8,403
13.
Customer Satisfaction in the Hotel Industry: A Case Study from Sicily
International Journal of Marketing Studies, Vol. 2, No. 2, pp. 3-12, 2010
Number of pages: 10
Posted: 02 Dec 2011
Last Revised: 02 Dec 2011
Accepted Paper Series
University of Palermo - d/SEAS and University of Rome Tor Vergata
Downloads
7,882
14.
Is Disruptive Blockchain Technology the Future of Financial Services?
69 The Consumer Finance Law Quarterly Report 232 (2016)
Number of pages: 11
Posted: 31 May 2016
Last Revised: 24 Dec 2017
Accepted Paper Series
Prairie View A&M University - College of Business
Downloads
7,599
15.
The Internet of Things and Wearable Technology: Addressing Privacy and Security Concerns without Derailing Innovation
Adam Thierer, The Internet of Things and Wearable Technology: Addressing Privacy and Security Concerns without Derailing Innovation, 21 RICH. J.L. & TECH. 6 (2015).
Number of pages: 118
Posted: 12 Sep 2014
Last Revised: 20 Feb 2015
Accepted Paper Series
George Mason University - Mercatus Center
Downloads
7,270
16.
A Short Treatise on Fantasy Sports and the Law: How America Regulates its New National Pastime
Harvard Journal of Sports & Entertainment Law, Vol. 3, January 2012
Number of pages: 53
Posted: 09 Aug 2011
Last Revised: 05 Apr 2012
Accepted Paper Series
City University of New York - Baruch College, Zicklin School of Business
Downloads
7,225
17.
Choice Construction Versus Preference Construction: the Instability of Preferences Learned in Context
Number of pages: 47
Posted: 08 Sep 2006
Working Paper Series
University of California, San Diego (UCSD) - Rady School of Management and Columbia Business School - Marketing
Downloads
6,838
18.
Fake News: A Legal Perspective
Journal of Internet Law (Apr. 2017)
Number of pages: 9
Posted: 26 Apr 2017
Accepted Paper Series
Klein Moynihan Turco LLP and Newsday Media Group
Downloads
6,678
19.
Customer Satisfaction of ATM Service: A Case Study of HSBC ATM
Dhaka University Journal of Marketing, Forthcoming
Number of pages: 19
Posted: 07 Jun 2007
Accepted Paper Series
University of Dhaka, University of Dhaka and University of Otago
Downloads
6,653
20.
Applied Financial Marketing - Myth Versus Reality
Journal of Financial Transformation, Vol. 21, pp. 55-66, 2007
Number of pages: 12
Posted: 27 Nov 2007
Last Revised: 08 Jul 2009
Accepted Paper Series
Capco Institute, Capco and Capco
Downloads
6,576
21.
Online Consumer Review: Word-of-Mouth as a New Element of Marketing Communication Mix
Management Science, Vol. 54, No. 3, pp. 477-491, 2008
Number of pages: 45
Posted: 15 Nov 2004
Last Revised: 22 Jun 2014
Accepted Paper Series
Tsinghua University, School of Economics & Management and University of Florida - Warrington College of Business Administration
Downloads
6,573
22.
Information Asymmetry and Thwarting Spam
Number of pages: 11
Posted: 20 Jan 2004
Working Paper Series
University of Michigan - Department of Electrical Engineering and Computer Science, Boston University – Questrom School of Business and University of Michigan at Ann Arbor - School of Information
Downloads
6,461
23.
Hierarchical Bayes Models: A Practitioners Guide
Number of pages: 44
Posted: 28 Jan 2005
Working Paper Series
Ohio State University (OSU) - Department of Marketing and Logistics, University of California, Los Angeles (UCLA) - Anderson School of Management and University of Chicago - Booth School of Business
Downloads
6,382
24.
The FTC and the New Common Law of Privacy
114 Columbia Law Review 583 (2014), GWU Legal Studies Research Paper No. 2013-120, GWU Law School Public Law Research Paper No. 2013-120
Number of pages: 94
Posted: 21 Aug 2013
Last Revised: 05 Apr 2014
Accepted Paper Series
George Washington University Law School and Northeastern University School of Law and Khoury College of Computer Sciences
Downloads
6,380
25.
p-Hacking and False Discovery in A/B Testing
Number of pages: 46
Posted: 18 Jul 2018
Last Revised: 12 Dec 2018
Working Paper Series
University of Pennsylvania - The Wharton School, OpenDoor, Independent and University of Pennsylvania - Marketing Department
Downloads
6,249
26.
The Online Advertising Industry: Economics, Evolution, and Privacy
Journal of Economic Perspectives, Forthcoming
Number of pages: 41
Posted: 16 Apr 2009
Accepted Paper Series
Global Economics Group
Downloads
6,204
27.
Are Close Friends the Enemy? Online Social Networks, Self-Esteem, and Self-Control
Journal of Consumer Research, Forthcoming, Columbia Business School Research Paper No. 12-57
Number of pages: 46
Posted: 03 Oct 2012
Accepted Paper Series
Columbia Business School - Marketing and University of Oxford - Said Business School
Downloads
6,175
28.
Freemium: Attributes of an Emerging Business Model
Number of pages: 4
Posted: 03 Dec 2010
Last Revised: 13 Jan 2016
Working Paper Series
Pujol Enterprises LLC
Downloads
5,917
29.
Valuing Customers
Journal of Marketing Research, pp. 7-18, February 2004, HBS Marketing Research Paper No. 03-08
Number of pages: 13
Posted: 13 Nov 2003
Last Revised: 27 Jul 2011
Accepted Paper Series
Harvard University - Business School (HBS), Columbia Business School - Marketing and Novartis International
Downloads
5,563
30.
The Other CSR: Consumer Social Responsibility
Stanford Social Innovation Review, Fall 2006, Leeds University Business School Working Paper No. 15-04
Number of pages: 14
Posted: 17 May 2006
Last Revised: 28 Nov 2015
Working Paper Series
University of Manchester - Alliance Manchester Business School, University of Melbourne Business School, Suffolk University - Sawyer School of Management and University of Sydney - Centre for the Mind
Downloads
5,416
31.
The Big Four of Influencer Marketing. A Typology of Influencers.
Marketing Review St. Gallen, Vol. 2, 30-38
Number of pages: 9
Posted: 24 Aug 2018
Accepted Paper Series
ETH Zurich and ETH Zurich
Downloads
5,060
32.
Toward Compelling Customer Touchpoint Architecture
Business Horizons, Forthcoming
Number of pages: 19
Posted: 08 Apr 2012
Last Revised: 15 Apr 2012
Accepted Paper Series
Babson College
Downloads
5,036
33.
A Study of the Construction of BCG Matrix for Nestle India
Number of pages: 32
Posted: 15 Apr 2008
Last Revised: 25 May 2008
Working Paper Series
Supreme Court of India
Downloads
4,849
34.
A Typology of Customer Co-Creation in the Innovation Process
Number of pages: 26
Posted: 30 Dec 2010
Last Revised: 23 Jun 2014
Working Paper Series
RWTH Aachen University, RWTH Aachen University, Technology and Innovation Management Group and affiliation not provided to SSRN
Downloads
4,689
35.
The Effect of Word of Mouth on Sales: Online Book Reviews
Number of pages: 35
Posted: 12 Aug 2003
Working Paper Series
Yale School of Management and University of Southern California - Marshall School of Business
There are 2 versions of this paper
The Effect of Word of Mouth on Sales: Online Book Reviews
Number of pages: 35
Posted: 12 Aug 2003
Downloads
4,640
The Effect of Word of Mouth on Sales: Online Book Reviews
NBER Working Paper No. w10148
Number of pages: 40
Posted: 11 Dec 2003
Last Revised: 26 Mar 2021
Downloads
194
Downloads
4,640
36.
TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands
Number of pages: 46
Posted: 20 Jan 2020
Last Revised: 17 Apr 2021
Working Paper Series
University of Chicago - Booth School of Business, University of Chicago - Booth School of Business and Northwestern - Kellogg
There are 2 versions of this paper
TV Advertising Effectiveness and Profitability: Generalizable Results from 288 Brands
Number of pages: 46
Posted: 20 Jan 2020
Last Revised: 17 Apr 2021
Downloads
4,516
Generalizable and Robust TV Advertising Effects
NBER Working Paper No. w27684
Number of pages: 42
Posted: 17 Aug 2020
Downloads
6
Downloads
4,516
37.
Mass Customization at Adidas: Three Strategic Capabilities to Implement Mass Customization
Number of pages: 22
Posted: 31 Jan 2012
Working Paper Series
RWTH Aachen University, RWTH Aachen University and RWTH Aachen University - School of Business and Economics
Downloads
4,451
38.
Focused Concept Miner (FCM): Interpretable Deep Learning for Text Exploration
Number of pages: 45
Posted: 21 Dec 2018
Last Revised: 23 Sep 2020
Working Paper Series
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University, Students and Carnegie Mellon University - David A. Tepper School of Business
Downloads
4,429
39.
How Much Is an Image Worth? Airbnb Property Demand Estimation Leveraging Large Scale Image Analytics
Number of pages: 32
Posted: 31 May 2017
Last Revised: 17 Jun 2018
Working Paper Series
Harvard University, Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University - David A. Tepper School of Business and Carnegie Mellon University - David A. Tepper School of Business
Downloads
4,402
40.
Understanding Advertising Adstock Transformations
Number of pages: 7
Posted: 16 Aug 2006
Working Paper Series
Initiative Media
Downloads
4,372
41.
Marketing Analysis in Project Evaluation
Harvard Institute for International Development, Development Discussion Paper No. 341
Number of pages: 58
Posted: 16 Apr 2001
Last Revised: 10 Nov 2008
Working Paper Series
Queen's University - John Deutsch Institute for the Study of Economic Policy
Downloads
4,309
42.
The Effect of Stock Spam on Financial Markets
Number of pages: 24
Posted: 21 Apr 2006
Working Paper Series
University of Innsbruck and University of Mannheim - Laboratory for Dependable Distributed Systems, University of Mannheim
Downloads
4,147
43.
Strategic Marketing - Role of Relationships, Information & Services
Number of pages: 23
Posted: 28 Jul 2005
Working Paper Series
Amity Business School
Downloads
4,139
44.
The PII Problem: Privacy and a New Concept of Personally Identifiable Information
New York University Law Review, Vol. 86, p. 1814, 2011, UC Berkeley Public Law Research Paper No. 1909366, GWU Legal Studies Research Paper No. 584, GWU Law School Public Law Research Paper No. 584
Number of pages: 81
Posted: 15 Aug 2011
Last Revised: 11 Mar 2014
Accepted Paper Series
University of California, Berkeley - School of Law and George Washington University Law School
Downloads
4,129
45.
Stealth Marketing: How to Reach Consumers Surreptitiously
California Management Review, 2004
Number of pages: 18
Posted: 06 May 2009
Accepted Paper Series
Saint Louis University - Chaifetz School of Business and Southern Illinois University at Edwardsville
Downloads
4,114
46.
Study of the BCG Matrix for Hindustan Unilever Limited
Number of pages: 50
Posted: 05 Aug 2012
Last Revised: 06 Aug 2012
Working Paper Series
National Law University
Downloads
4,113
47.
A Comparative Analysis of Mother & Amul Dairy Products
Number of pages: 31
Posted: 15 Feb 2015
Last Revised: 15 Feb 2015
Working Paper Series
SBI Life Insurance Co. Ltd.
Downloads
4,084
48.
The Role of Marketing in Social Media: How Online Consumer Reviews Evolve
Number of pages: 32
Posted: 17 Nov 2010
Last Revised: 19 Jun 2014
Working Paper Series
Tsinghua University, School of Economics & Management, Syracuse University and China Europe International Business School (CEIBS)
Downloads
4,084
49.
Effects of Brand Preference, Product Attributes, and Marketing Mix Variables in Technology Product Markets
Marketing Science, Forthcoming
Number of pages: 38
Posted: 04 Nov 2005
Accepted Paper Series
The Stephen M. Ross School of Business at the University of Michigan, University of Chicago and Amrita University - Amrita School of Business
Downloads
4,064
50.
Components and Parameters of Corporate Reputation - an Empirical Study
Schmalenbach Business Review, Vol. 56, pp. 46-71, January 2004
Number of pages: 26
Posted: 07 Jun 2004
Accepted Paper Series
Ludwig Maximilian University of Munich (LMU) - Faculty of Business Administration (Munich School of Management)
Downloads
4,017
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