1.
Customer Satisfaction of ATM Service: A Case Study of HSBC ATM
Dhaka University Journal of Marketing, Forthcoming
Number of pages: 19
Posted: 07 Jun 2007
Accepted Paper Series
University of Dhaka, University of Dhaka and University of Otago
Downloads
6,647
2.
Toward Compelling Customer Touchpoint Architecture
Business Horizons, Forthcoming
Number of pages: 19
Posted: 08 Apr 2012
Last Revised: 15 Apr 2012
Accepted Paper Series
Babson College
Downloads
5,021
3.
Focused Concept Miner (FCM): Interpretable Deep Learning for Text Exploration
Number of pages: 45
Posted: 21 Dec 2018
Last Revised: 23 Sep 2020
Working Paper Series
Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University, Students and Carnegie Mellon University - David A. Tepper School of Business
Downloads
4,425
4.
Stealth Marketing: How to Reach Consumers Surreptitiously
California Management Review, 2004
Number of pages: 18
Posted: 06 May 2009
Accepted Paper Series
Saint Louis University - Chaifetz School of Business and Southern Illinois University at Edwardsville
Downloads
4,111
5.
Study of the BCG Matrix for Hindustan Unilever Limited
Number of pages: 50
Posted: 05 Aug 2012
Last Revised: 06 Aug 2012
Working Paper Series
National Law University
Downloads
4,109
6.
The Impact of Visual Merchandising on Impulse Buying Behavior of Consumer: A Case from Central Mall of Ahmedabad India
Universal Journal of Management, Vol.1, No. 2, Oct. 2013, pp. 76-8
Number of pages: 7
Posted: 18 Nov 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads
3,723
7.
Visual Analysis of Images in Brand Culture
GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds., M.E. Sharpe, pp. 277-296, 2008
Number of pages: 36
Posted: 24 Feb 2020
Last Revised: 24 Feb 2020
Accepted Paper Series
Rochester Institute of Technology
Downloads
3,202
8.
Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)
“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012, pp. 607-614.
Number of pages: 9
Posted: 15 Aug 2012
Last Revised: 14 Mar 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads
3,101
9.
ESTUDIO DE CASO: ANÁLISIS DE LA APLICACIÓN DE LA SEGMENTACIÓN DE MERCADO COMO ESTRATEGIA PARA LAS PEQUEÑAS EMPRESAS (Case Study: Analysis of Implementation of Market Segmentation as a Strategy for Small Business)
Revista Internacional Administración & Finanzas, Vol. 6 (5) pp. 109-119 (2013)
Number of pages: 12
Posted: 28 Jan 2013
Last Revised: 16 Mar 2016
Accepted Paper Series
Universidad del Caribe, Universidad Autónoma de Coahuila, Torreón, México and Universidad del Caribe (UNICARIBE)
Downloads
2,690
10.
An Analysis of the Marketing Strategy of Vicks Vaporub
Marketing Mastermind, pp. 9-17, April 2005
Number of pages: 23
Posted: 11 Aug 2008
Last Revised: 23 Dec 2008
Accepted Paper Series
affiliation not provided to SSRN and Supreme Court of India
Downloads
2,529
11.
Performance in Service Marketing from Philosophy to Customer Relationship Management
Number of pages: 10
Posted: 14 Jul 2007
Working Paper Series
Independent
Downloads
2,438
12.
The Relationship of Brand Equity to Purchase Intention
IUP Journal of Marketing Management, May 2012
Number of pages: 20
Posted: 30 Sep 2011
Last Revised: 29 Nov 2012
Accepted Paper Series
affiliation not provided to SSRN and International Training Institute
Downloads
2,210
13.
Impact of Service Quality on Customer Satisfaction: Evidences from the Restaurant Industry in Pakistan
Management & Marketing, Vol. 9, No. 2, pp. 343-355, 2011
Number of pages: 13
Posted: 12 Jul 2012
Accepted Paper Series
Iqra University and affiliation not provided to SSRN
Downloads
1,998
14.
The Artist in Brand Culture
MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010
Number of pages: 20
Posted: 17 Feb 2020
Accepted Paper Series
Rochester Institute of Technology
Downloads
1,480
15.
Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets
Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601
Number of pages: 11
Posted: 19 Aug 2014
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads
1,459
16.
Is Food Marketing Making Us Fat? A Multi-Disciplinary Review
Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat? A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre
Number of pages: 74
Posted: 31 May 2011
Last Revised: 30 Apr 2017
Working Paper Series
INSEAD and Cornell University
Downloads
1,320
17.
Evaluate the Factors Affecting Brand Equity from the Perspective of Customers Using Aaker's Model
Number of pages: 12
Posted: 16 Oct 2011
Working Paper Series
Azad University of Rasht and affiliation not provided to SSRN
Downloads
1,293
18.
The Impact of after Sales Services on Customer Satisfaction: Special References to LG Electronics Products, Sri Lanka
12th International Conference on Business Management (ICBM) 2015
Number of pages: 17
Posted: 06 Dec 2015
Working Paper Series
University of Jaffna and University of Jaffna
Downloads
1,259
19.
Customer Satisfaction in Terms of Physical Evidence and Employee Interaction
The IUP Journal of Marketing Management, XI (3), 2012, pp. 7-24.
Number of pages: 22
Posted: 06 Oct 2011
Last Revised: 19 Oct 2012
Accepted Paper Series
Vavuniya Camps of the University of Jaffna and International Training Institute
There are 2 versions of this paper
Customer Satisfaction in Terms of Physical Evidence and Employee Interaction
The IUP Journal of Marketing Management, XI (3), 2012, pp. 7-24.
Number of pages: 22
Posted: 06 Oct 2011
Last Revised: 19 Oct 2012
Downloads
1,090
Customer Satisfaction in Terms of Physical Evidence and Employee Interaction
The IUP Journal of Marketing Management, Vol. XI, No. 3, August 2012, pp. 7-24
Posted: 10 Nov 2012
Downloads
1,090
20.
Kijken in Het Brein: Over De Mogelijkheden Van Neuromarketing
ERIM Report Series Reference No. EIA-2002-012-MKT
Number of pages: 54
Posted: 28 Feb 2008
Working Paper Series
Erasmus Research Institute of Management (ERIM)
Downloads
1,074
21.
Practicing Identity: A Process Model of Identity Change Management in Organizations
SDA BOCCONI Working Paper No. 03-85
Number of pages: 35
Posted: 19 May 2003
Working Paper Series
SDA Bocconi and Copenhagen Business School - Department of Economics
Downloads
1,070
22.
Google Book Search and Fair Use: Itunes for Authors, or Napster for Books?
University of Miami Law Review, Vol. 61, pp. 601-681, 2006
Posted: 28 Nov 2006
Accepted Paper Series
Florida International University College of Law
Downloads
1,068
23.
The Competitive Success of the Brand: A New Management and Marketing Approach
Number of pages: 8
Posted: 31 Jul 2007
Working Paper Series
Independent
Downloads
1,030
24.
Norms for Osgood’s affective meaning (Evaluation, Potency, Activity): Ratings of Logos, Colors, Products and Services, Names, and Typefaces
Number of pages: 27
Posted: 17 Jul 2010
Working Paper Series
Cardiff University - Cardiff Business School and Cardiff University - Cardiff Business School
Downloads
1,011
25.
Analyzing Customer Value Using Conjoint Analysis: The Example of a Packaging Company
Tartu Working Paper No. 567
Number of pages: 38
Posted: 10 Dec 2006
Working Paper Series
University of Tartu
Downloads
1,001
26.
E-Commerce in the Pharmaceutical Industry: Threshold of Innovation
Management Research News, Vol. 27, No. 8/9, 2004
Number of pages: 20
Posted: 04 Jan 2005
Accepted Paper Series
Newcastle University London
Downloads
1,001
27.
The Financial Value Impact of Perceptual Brand Attributes
Journal of Marketing Research, Vol. 45, pp. 15-32, February 2008
Number of pages: 20
Posted: 16 May 2008
Last Revised: 28 Feb 2012
Accepted Paper Series
University of Washington and Diogenes Consulting
Downloads
984
28.
Market Segmentation of Facebook Users
IIM Bangalore Research Paper No. 438
Number of pages: 24
Posted: 09 Aug 2013
Last Revised: 09 Jul 2014
Working Paper Series
IIM Bangalore
Downloads
981
29.
Stealth Marketing and Editorial Integrity
Texas Law Review, Vol. 85, p. 83, 2006
Number of pages: 70
Posted: 20 Apr 2006
Accepted Paper Series
Rutgers Law School
Downloads
980
30.
Stakeholder Perception of Corporate Social Responsibility
International Journal of Management and Marketing Research, Vol. 4, No. 2, pp. 23-34, 2011
Number of pages: 12
Posted: 06 Jan 2012
Accepted Paper Series
New York Institute of Technology
Downloads
973
31.
The Impact of Brand and Category Characteristics on Consumer Stock-Out Reactions
Number of pages: 46
Posted: 18 Jan 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus Food Management Institute, University of Groningen - Department of Marketing & Marketing Research and Erasmus University Rotterdam (EUR) - Department of Econometrics
Downloads
932
32.
Impact of Subliminal Messages on Consumer Behavior: A Fresh Look into the Future
International Journal of Interdisciplinary and Multidisciplinary Studies (2015) ISSN 2348 – 0343
Number of pages: 12
Posted: 02 Aug 2015
Last Revised: 02 Jul 2016
Accepted Paper Series
University of Kalyani
Downloads
918
33.
'Made in Italy' in China: From Country of Origin to Country Concept Branding
The Icfai Journal of Brand Management, Vol. VI, Nos. 3 & 4, pp. 63-74, September & December 2009
Number of pages: 13
Posted: 06 Jan 2010
Last Revised: 16 Jun 2010
Accepted Paper Series
Benedictine College School of Business
Downloads
909
34.
Research in Forensic Accounting - What Matters?
Journal of Theoretical Accounting Research, 10(1), 40-70, 2014
Number of pages: 31
Posted: 21 Nov 2014
Accepted Paper Series
Nova Southeastern University and Montclair State University
Downloads
892
35.
Mystery Shopping: A Tool to Develop Insight into Customer Service Provision
ERIM Report Series Reference No. ERS-2004-082-ORG
Number of pages: 30
Posted: 06 Mar 2008
Working Paper Series
Erasmus University Rotterdam (EUR) - Erasmus School of Economics (ESE), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Economics
Downloads
891
36.
Public Sector Marketing
LA COMUNICAZIONE DI PUBBLICA UTILITA. IDENTITA, POLITICA, ISTITUZIONI, PUBBLICA AMMINISTRAZIONE, Stefano Rolando, ed., Franco Angeli Publishing, Forthcoming
Number of pages: 11
Posted: 10 Nov 2005
Accepted Paper Series
Università IULM
Downloads
838
37.
The Marketing of Rebellion: Insurgents, Media, and International Activism
THE MARKETING OF REBELLION: INSURGENTS, MEDIA, AND INTERNATIONAL ACTIVISM, Cambridge University Press, 2005
Number of pages: 10
Posted: 14 Jun 2006
Accepted Paper Series
Duquesne University
Downloads
831
38.
Determinants of Customer Relationship Management (CRM): A Conceptual Analysis
Fascicle of The Faculty of Economics and Public Administration, Vol. 10, No. 1, 2010
Number of pages: 9
Posted: 09 May 2011
Accepted Paper Series
University of Chittagong, University of Science and Technology Chittagong (USTC) - Faculty of Business Administration and University of Chittagong
Downloads
816
39.
The Intellectual Structure of Supply Chain Management: A Bibliometric Approach
Journal of Business Logistics, Forthcoming, Fisher College of Business Working Paper No. 930028
Number of pages: 41
Posted: 14 Sep 2006
Accepted Paper Series
Ohio State University (OSU) - Fisher College of Business, Ohio State University (OSU) - Fisher College of Business and Ohio State University (OSU) - Fisher College of Business
Downloads
803
40.
How Package Design and Packaged-Based Marketing Claims Lead to Overeating
INSEAD Working Paper No. 2012/61/MKT
Number of pages: 41
Posted: 13 Jun 2012
Working Paper Series
INSEAD
Downloads
798
41.
Factors Affecting Purchase Intention of South East Asian (SEA) Young Adults Towards Global Smartphone Brands
ASEAN Marketing Journal, Vol. VIII, No. 1, 66-84, 2016
Number of pages: 19
Posted: 14 Jul 2016
Last Revised: 03 Apr 2017
Accepted Paper Series
Anglia Ruskin University and Financial Training & Management Services (FTMS) College
Downloads
792
42.
The Effect of Members' Satisfaction with a Virtual Community on Member Participation
Number of pages: 51
Posted: 27 May 2003
Working Paper Series
Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and HEC Paris - Marketing
Downloads
752
43.
Inserción Del Mercadeo Verde En Prácticas Empresariales En Colombia (Casos De Estudio) (Insertion of Green Marketing in Business Practices in Colombia (Case Studies))
Revista Luna Azul
Number of pages: 17
Posted: 17 Apr 2013
Accepted Paper Series
Universidad del Rosario
Downloads
751
44.
A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad
New Perspectives in Marketing Communications, Eds. Sanjay Jain, Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad
Number of pages: 25
Posted: 16 Feb 2013
Last Revised: 01 Apr 2013
Accepted Paper Series
L. J. Institute of Management Studies and Nirma University - Institute of Management
Downloads
747
45.
Tourism Destination Brand Identity: The Case of Slovenia
Journal of Brand Management, 2008, vol. 15, no. 3, pp. 177-189
Number of pages: 13
Posted: 18 Mar 2013
Accepted Paper Series
University of Ljubljana - Faculty of Economics and Erasmus University Rotterdam (EUR)
Downloads
743
46.
Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation
Journal of Business Research, Vol. 57, p. 768, 2004
Number of pages: 8
Posted: 19 Dec 2010
Accepted Paper Series
The University of Sydney and Saint Mary's College of California - School of Economics & Business
Downloads
679
47.
Measuring Brand Equity - An Exploratory Study to Investigate Interrelations among the Brand Equity Dimension
Number of pages: 15
Posted: 17 Jul 2009
Working Paper Series
The Icfai Institute for Management Teachers
Downloads
666
48.
The Information Content of Brand Attributes
Number of pages: 46
Posted: 03 Jun 2007
Working Paper Series
University of Washington and Diogenes Consulting
Downloads
659
49.
Brand Value, Preference and Customer Value Effects of Non-Conventional Utility Products: An Experimental Analysis in Mexican Market
ITESM Working Paper No. 02/2006
Number of pages: 23
Posted: 21 Feb 2006
Working Paper Series
Graduate School of Administration and Management (EGADE), Monterrey Institute of Technology and Higher Education (ITESM) - Mexico City Campus
Downloads
623
50.
The Process of Global Brand Strategy Development and Regional Implementation
International Journal of Reserach in Marketing, Volume 29, issue 1, Special Global Branding Issue
Number of pages: 23
Posted: 01 May 2012
Accepted Paper Series
Monash University and affiliation not provided to SSRN
Downloads
606
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