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class="box-container"><header><form name="searchForm" id="searchForm" action="?form_name=Jel&code=M39&lim=false" method="post">    <h1 class="section-title">    <div>Search Results</div>    <span>JEL Code: M39</span></h1>            <div class="organization-header">
            <div class="info">
                
                                
                
                    <strong>   118,955 </strong>Total downloads
                                
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 </h3>                                                                                                                                <div><i>Dhaka University Journal of Marketing, Forthcoming</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 19</span>                                                                                                                    <span>Posted: 07 Jun 2007</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=681751" target="_blank">Rafiqul Islam</a>, <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=486223" target="_blank">Samir Kumar</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=642235" target="_blank">Pallab Kumar Biswas</a>                                    </div>                                    <div class="afiliations">                                    University of Dhaka, University of Dhaka and University of Otago                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span> 6,503</span>                                                        </div>                            </div>                                                                                                                                                                                                                                                                                                                            <div class="trow abs abs_2035839" id="div_2035839">                     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</div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 19</span>                                                                                                                    <span>Posted: 08 Apr 2012</span>                                                                                                                    <span>Last Revised: 15 Apr 2012</span>                                                                        </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=116488" target="_blank">Anirudh Dhebar</a>                                    </div>                                    <div class="afiliations">                                    Babson College                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span> 4,842</span>                                                        </div>                            </div>                                                                                                                                                                                                                                                                <div class="trow abs abs_3304756" id="div_3304756">                        <div class="actions">                            3.                                                                                                    <i class="icn icn-free"></i>                                                                                         </div>                            <div class="description">                                                                                                                        <h3>                                    <span><a                                            class="title optClickTitle" href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=3304756">Focused Concept Miner (FCM): Interpretable Deep Learning for Text Exploration</a>                                </span>                                </h3>                                                                                                                            <div class="note note-list">                                                                                <span>Number of pages: 45</span>                                                                                                                    <span>Posted: 21 Dec 2018</span>                                                                                                                    <span>Last Revised: 23 Sep 2020</span>                                                                        </div>                                                                                            <div class="afiliations">                                    Working Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1614669" target="_blank">Dokyun Lee</a>, <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=2623809" target="_blank">Emaad Manzoor</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=3104779" target="_blank">Zhaoqi Cheng</a>                                    </div>                                    <div class="afiliations">                                    Carnegie Mellon University - David A. Tepper School of Business, Carnegie Mellon University, Students and Carnegie Mellon University - David A. Tepper School of Business                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span> 4,323</span>                                                        </div>                            </div>                                                                                                                                                                                                                                                                                                    <div class="trow abs abs_1394975" id="div_1394975">                        <div class="actions">                            4.                                                                                                    <i class="icn icn-free"></i>                                                                                         </div>                            <div class="description">                                                                                                                        <h3>                                    <span><a                                            class="title optClickTitle" href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=1394975">Stealth Marketing: How to Reach Consumers Surreptitiously</a>                                </span>                                </h3>                                                                                                                                <div><i>California Management Review, 2004</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 18</span>                                                                                                                    <span>Posted: 06 May 2009</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1256715" target="_blank">Andrew Kaikati</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1262972" target="_blank">Jack G. Kaikati</a>                                    </div>                                    <div class="afiliations">                                    Saint Louis University - Chaifetz School of Business and Southern Illinois University at Edwardsville                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span> 4,053</span>                                                        </div>                            </div>                                                                                                                                                                                                                                                                <div class="trow abs abs_2124042" id="div_2124042">                        <div class="actions">                            5.                                                                                                    <i class="icn icn-free"></i>                                                                                         </div>                            <div class="description">                                                                                                                        <h3>                                    <span><a                                            class="title optClickTitle" href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=2124042">Study of the BCG Matrix for Hindustan Unilever Limited</a>                                </span>                                </h3>                                                                                                                            <div class="note note-list">                                                                                <span>Number of pages: 50</span>                                                                                                                    <span>Posted: 05 Aug 2012</span>                                                                                                                    <span>Last Revised: 06 Aug 2012</span>                                                                        </div>                                                                                            <div class="afiliations">                                    Working Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1878159" target="_blank">Himanshu Yadav</a>                                    </div>                                    <div class="afiliations">                                    National Law University                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span> 3,995</span>                                                        </div>                            </div>                                                                                                                                                                                                                                                                                                    <div class="trow abs abs_2355742" id="div_2355742">                        <div class="actions">                            6.                                                           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                                                            <div class="note note-list">                                                                                <span>Number of pages: 7</span>                                                                                                                    <span>Posted: 18 Nov 2013</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1829166" target="_blank">Dr. Neha Mehta</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1617944" target="_blank">Pawan K. Chugan</a>                                    </div>                                    <div class="afiliations">                                    L. J. Institute of Management Studies and Nirma University - Institute of Management                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span> 3,449</span>                                                        </div>                            </div>                                                                                                                                                                                                                                                                                                    <div class="trow abs abs_941431" id="div_941431">                        <div class="actions">                            7.                                                                                                    <i class="icn icn-free"></i>                                                                                         </div>                            <div class="description">                                                                                                                        <h3>                                    <span><a                                            class="title optClickTitle" href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=941431">Visual Analysis of Images in Brand Culture</a>                                </span>                                </h3>                                                                                                                                <div><i>GO FIGURE: NEW DIRECTIONS IN ADVERTISING RHETORIC, Barbara J. Phillips, Edward McQuarrie, eds.,  M.E. Sharpe, pp. 277-296, 2008</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 36</span>                                                                                                                    <span>Posted: 24 Feb 2020</span>                                                                                                                    <span>Last Revised: 24 Feb 2020</span>                                                                        </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=348758" target="_blank">Jonathan E. Schroeder</a>                                    </div>                                    <div class="afiliations">                                    Rochester Institute of Technology                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span> 3,117</span>                                                        </div>                            </div>                                                                                                                                                                                                                                                                                                    <div class="trow abs abs_2128294" id="div_2128294">                        <div class="actions">                            8.                                                                                                    <i class="icn icn-free"></i>                                                                                         </div>                            <div class="description">                                                                                                                        <h3>                                    <span><a                                            class="title optClickTitle" href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=2128294">Visual Merchandising: Impact on Consumer Behaviour (An Exploratory Study of Apparel Segment in Ahmedabad)</a>                                </span>                                </h3>                                                                                                                                <div><i>“Mapping the Global Future: Evolution Through Innovation, and Excellence”, Eds., Nejdet Delener, Leonora Fuxman, F. Victor Lu, and Susana Rodrigues, published by Global Business and Technology Association (GBATA), New York, USA, July, 2012,  pp. 607-614.</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 9</span>                                                                                                                    <span>Posted: 15 Aug 2012</span>                                                                                                                    <span>Last Revised: 14 Mar 2013</span>                                                                        </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1829166" target="_blank">Dr. Neha Mehta</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1617944" target="_blank">Pawan K. Chugan</a>                                    </div>                                    <div class="afiliations">                                    L. J. Institute of Management Studies and Nirma University - Institute of Management                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span> 2,980</span>                                                        </div>                            </div>                                                             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Marketing Strategy of Vicks Vaporub</a>                                </span>                                </h3>                                                                                                                                <div><i>Marketing Mastermind, pp. 9-17, April 2005</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 23</span>                                                                                                                    <span>Posted: 11 Aug 2008</span>                                                                                                                    <span>Last Revised: 23 Dec 2008</span>                                                                        </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=936281" target="_blank">Amit Banerji</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=660701" target="_blank">Tarun Jain</a>                                    </div>                                    <div class="afiliations">                                    <i>affiliation not provided to SSRN</i> and Supreme Court of India                                    </div>                                                                                                                            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class="note note-list">                                                                                <span>Number of pages: 10</span>                                                                                                                    <span>Posted: 14 Jul 2007</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Working Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=834830" target="_blank">Victor Danciu</a>                                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href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=2158891">ESTUDIO DE CASO: ANÁLISIS DE LA APLICACIÓN DE LA SEGMENTACIÓN DE MERCADO COMO ESTRATEGIA PARA LAS PEQUEÑAS EMPRESAS (Case Study: Analysis of Implementation of Market Segmentation as a Strategy for Small Business)</a>                                </span>                                </h3>                                                                                                                                <div><i>Revista Internacional Administración & Finanzas, Vol. 6 (5) pp. 109-119 (2013)</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 12</span>                                                                                                                    <span>Posted: 28 Jan 2013</span>                                                                                                                    <span>Last Revised: 16 Mar 2016</span>                                                                        </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1909506" target="_blank">Lucila Zárraga Cano</a>, <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1740433" target="_blank">Víctor Manuel Molina Morejón</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1438690" target="_blank">Enrique Corona Sandoval</a>                                    </div>                                    <div class="afiliations">                                    Universidad del Caribe, Universidad Autónoma de Coahuila, Torreón, México and Universidad del Caribe (UNICARIBE)                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">       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2011</span>                                                                                                                    <span>Last Revised: 29 Nov 2012</span>                                                                        </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1722317" target="_blank">Tharmi</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=563121" target="_blank">Samithamby Senthilnathan</a>                                    </div>                        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href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=2104139">Impact of Service Quality on Customer Satisfaction: Evidences from the Restaurant Industry in Pakistan</a>                                </span>                                </h3>                                                                                                                                <div><i>Management & Marketing, Vol. 9, No. 2, pp. 343-355, 2011</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 13</span>                                                                                                                    <span>Posted: 12 Jul 2012</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1211011" target="_blank">N. R. Khan</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1868135" target="_blank">Ubedullah Shaikh</a>                                    </div>                                    <div class="afiliations">                                    Iqra University and <i>affiliation not provided to SSRN</i>                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span> 1,865</span>                                                        </div>                            </div>                                                                                                                                                                                                                                                                                                    <div class="trow abs abs_1397552" id="div_1397552">                        <div class="actions">                            14.                                                                                                    <i class="icn icn-free"></i>                                                                                         </div>                            <div class="description">                                                                                                                        <h3>                                    <span><a                                            class="title optClickTitle" href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=1397552">The Artist in Brand Culture</a>                                </span>                                </h3>                                                                                                                                <div><i>MARKETING THE ARTS: A FRESH APPROACH, Daragh O’Reilly, Finola Kerrigan, eds., Routledge, 2010</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 20</span>                                                                                                                    <span>Posted: 17 Feb 2020</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=348758" target="_blank">Jonathan E. Schroeder</a>                                    </div>                                    <div class="afiliations">                                    Rochester Institute of Technology                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span> 1,463</span>                                                        </div>                            </div>                                                                                                                                                                                                                                                                                                    <div class="trow abs abs_2481859" id="div_2481859">                        <div class="actions">                            15.                                                                                                    <i class="icn icn-free"></i>                                                                                         </div>                            <div class="description">                                                                                                                        <h3>                                    <span><a                                            class="title optClickTitle" href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=2481859">Impact of Visual Merchandising on Consumer Behavior: A Study of Furniture Outlets</a>                                </span>                                </h3>                                                                                                                                <div><i>Universal Journal of Management, Horizon Research Publishing Corporation, Alhambra, CA, USA, Vol. 2, No. 6, July 2014, pp. 207-217, DOI: 10.13189/ ujm.2014.020601</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 11</span>                                                                                                                    <span>Posted: 19 Aug 2014</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1829166" target="_blank">Dr. Neha Mehta</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1617944" target="_blank">Pawan K. Chugan</a>                                    </div>                                    <div class="afiliations">                                    L. J. Institute of Management Studies and Nirma University - Institute of Management                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span> 1,332</span>                                                        </div>                            </div>                                                                                                                                                                                                                                                                                                                                                                                    <div class="trow abs abs_1854370" id="div_1854370">                        <div class="actions">                            16.                                                                                                    <i class="icn icn-free"></i>                                                                                         </div>                            <div class="description">                                                                                                                        <h3>                                    <span><a                                            class="title optClickTitle" href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=1854370">Is Food Marketing Making Us Fat? A Multi-Disciplinary Review</a>                                </span>                                </h3>                                                                                                                                <div><i>Chandon, Pierre and Brian Wansink (2011), “Is Food Marketing Making Us Fat?  A Multi-Disciplinary Review,” Foundations and Trends in Marketing, 5:3, 113-196, INSEAD Working Paper No. 2011/64/MKT/INSEAD Social Science Research Centre</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 74</span>                                                                                                                    <span>Posted: 31 May 2011</span>                                                                                                                    <span>Last Revised: 30 Apr 2017</span>                                                                        </div>                                                                                            <div class="afiliations">                                    Working Paper Series                     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Nivethika</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=2233084" target="_blank">Duwaraka Yoganathan</a>                                    </div>                                    <div class="afiliations">                                    University of Jaffna and University of Jaffna                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                        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                               <span><a                                            class="title optClickTitle" href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=1944550">Evaluate the Factors Affecting Brand Equity from the Perspective of Customers Using Aaker's Model</a>                                </span>                                </h3>                                                                                                                            <div class="note note-list">                                                                                <span>Number of pages: 12</span>                                                                                                                    <span>Posted: 16 Oct 2011</span>                                                                                                            </div>                                                                                            <div 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class="trow abs abs_944048" id="div_944048">                        <div class="actions">                            19.                                                                                                    <i class="icn icn-free"></i>                                                                                         </div>                            <div class="description">                                                                                                                        <h3>                                    <span><a                                            class="title optClickTitle" href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=944048">Google Book Search and Fair Use: Itunes for Authors, or Napster for Books?</a>                                </span>                                </h3>                                                                                                                                <div><i>University of Miami Law Review, Vol. 61, pp. 601-681, 2006</i>                                    </div>                                                                    <div class="note note-list">                                                                                                                    <span>Posted: 28 Nov 2006</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=496059" target="_blank">Hannibal Travis</a>                                    </div>                                    <div class="afiliations">                                    Florida International University College of Law                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                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<span>Number of pages: 13</span>                                                                                                                    <span>Posted: 06 Jan 2010</span>                                                                                                                    <span>Last Revised: 16 Jun 2010</span>                                                                        </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1099551" target="_blank">Salvatore Snaiderbaur</a>       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(ESE), Erasmus Research Institute of Management (ERIM) and Erasmus University Rotterdam (EUR) - Department of Economics                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span>  875</span>                                                        </div>                            </div>                      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href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=2638633">Impact of Subliminal Messages on Consumer Behavior: A Fresh Look into the Future</a>                                </span>                                </h3>                                                                                                                                <div><i>International Journal of Interdisciplinary and Multidisciplinary Studies (2015) ISSN 2348 – 0343</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 12</span>                                                                                                                    <span>Posted: 02 Aug 2015</span>                                                                                                                    <span>Last Revised: 02 Jul 2016</span>                                                                        </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=2427180" target="_blank">Ratul Sur</a>                                    </div>                                    <div class="afiliations">                                    University of Kalyani                                    </div>                                                                                                                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PUBBLICA UTILITA. IDENTITA, POLITICA, ISTITUZIONI, PUBBLICA AMMINISTRAZIONE, Stefano Rolando, ed., Franco Angeli Publishing, Forthcoming</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 11</span>                                                                                                                    <span>Posted: 10 Nov 2005</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=457457" target="_blank">Aurelio G. Mauri</a>                                    </div>                                    <div class="afiliations">                                    Università IULM                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span>  835</span>                                                        </div>           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href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=907725">The Marketing of Rebellion: Insurgents, Media, and International Activism</a>                                </span>                                </h3>                                                                                                                                <div><i>THE MARKETING OF REBELLION: INSURGENTS, MEDIA, AND INTERNATIONAL ACTIVISM, Cambridge University Press, 2005</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 10</span>                                                                                                                    <span>Posted: 14 Jun 2006</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=435055" target="_blank">Clifford Bob</a>                                    </div>                                    <div class="afiliations">                                    Duquesne University                                    </div>                                                                                                                                                                                                                        <div 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</div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 31</span>                                                                                                                    <span>Posted: 21 Nov 2014</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=371197" target="_blank">Wm. Dennis Huber</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=372125" target="_blank">James A. DiGabriele</a>                                    </div>                                    <div class="afiliations">                                    Nova Southeastern University and Montclair State University                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span>  811</span>                                                        </div>                            </div>                                                                                                                                                                                                                                                                                                    <div class="trow abs abs_1831976" id="div_1831976">                        <div class="actions">                            38.                                                                                                    <i class="icn icn-free"></i>                                                                                         </div>                            <div class="description">                                                                                                                        <h3>                                    <span><a                                            class="title optClickTitle" href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=1831976">Determinants of Customer Relationship Management (CRM): A Conceptual Analysis</a>                                </span>                                </h3>                                                                                                                                <div><i>Fascicle of The Faculty of Economics and Public Administration, Vol. 10, No. 1, 2010</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 9</span>                                                                                                                    <span>Posted: 09 May 2011</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1148444" target="_blank">Mohammad Shamsuddoha</a>, <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1302529" target="_blank">Tasnuba</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1200338" target="_blank">Mohammed Alamgir</a>                                    </div>                                    <div class="afiliations">                                    Western Illinois State University, University of Science and Technology Chittagong (USTC) - Faculty of Business Administration and University of Chittagong                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span>  810</span>                                                        </div>                            </div>                                                                                                                                                                                                                                                                                                                                                                                    <div class="trow abs abs_930028" id="div_930028">                        <div class="actions">                            39.                                                                                                    <i class="icn icn-free"></i>                                                                                         </div>                            <div class="description">                                                                                                                        <h3>                                    <span><a                                            class="title optClickTitle" href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=930028">The Intellectual Structure of Supply Chain Management: A Bibliometric Approach</a>                                </span>                                </h3>                                                                                                                                <div><i>Journal of Business Logistics, Forthcoming, Fisher College of Business Working Paper No. 930028</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 41</span>                                                                                                                    <span>Posted: 14 Sep 2006</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=673332" target="_blank">Francois F. Charvet</a>, <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=380904" target="_blank">Martha C. Cooper</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=673335" target="_blank">John T. Gardner</a>                                    </div>                                    <div class="afiliations">                                    Ohio State University (OSU) - Fisher College of Business, Ohio State University (OSU) - Fisher College of Business and Ohio State University (OSU) - Fisher College of Business                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                   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                                                                                                      </div>                                                                                            <div class="afiliations">                                    Working Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=109253" target="_blank">Pierre Chandon</a>                                    </div>                                    <div class="afiliations">                                    INSEAD                                    </div>                                                                                                                                   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<div class="note note-list">                                                                                <span>Number of pages: 51</span>                                                                                                                    <span>Posted: 27 May 2003</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Working Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=116792" target="_blank">Fred Langerak</a>, <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=337374" target="_blank">Peter C. Verhoef</a>, <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=117307" target="_blank">Peeter W.J. Verlegh</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=342936" target="_blank">Kristine de Valck</a>                                    </div>                                    <div class="afiliations">                                    Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM), University of Groningen - Department of Marketing & Marketing Research, Erasmus University Rotterdam (EUR) - Rotterdam School of Management (RSM) and Erasmus University Rotterdam - Rotterdam School of Management (RSM)                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                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class="note note-list">                                                                                <span>Number of pages: 17</span>                                                                                                                    <span>Posted: 17 Apr 2013</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1502453" target="_blank">Lina Maria Echeverri</a>                                    </div>                                    <div class="afiliations">                                    Universidad del Rosario                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span>  734</span>                                                        </div>                            </div> 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href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=2234878">Tourism Destination Brand Identity: The Case of Slovenia</a>                                </span>                                </h3>                                                                                                                                <div><i>Journal of Brand Management, 2008, vol. 15, no. 3, pp. 177-189</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 13</span>                                                                                                                    <span>Posted: 18 Mar 2013</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1544430" target="_blank">Maja Konecnik Ruzzier</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1190518" target="_blank">Frank M. Go</a>                                    </div>                                    <div class="afiliations">                                    University of Ljubljana - Faculty of Economics and Erasmus University Rotterdam (EUR)                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span>  734</span>                                                        </div>                            </div>                                                                                                                                                                                                                                                                                                    <div class="trow abs abs_2217487" id="div_2217487">                        <div class="actions">                            44.                                                                                                    <i class="icn icn-free"></i>                                                                                         </div>                            <div class="description">                                                                                                                        <h3>                                    <span><a                                            class="title optClickTitle" href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=2217487">A Study of Consumer’s Perception for Apparel Retail Outlets in Terms of Visual Merchandising in Ahmedabad</a>                                </span>                                </h3>                                                                                                                                <div><i>New Perspectives in Marketing Communications, Eds. Sanjay Jain,  Jayesh Aagja, Ashwini K. Awasthi, Institute of Management, Nirma University, Himalaya Publishing House, Mumbai, 2013, pp.16-36 © Nirma University, Ahmedabad</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 25</span>                                                                                                                    <span>Posted: 16 Feb 2013</span>                                                                                                                    <span>Last Revised: 01 Apr 2013</span>                                                                        </div>                                                                                            <div class="afiliations">                                    Accepted Paper Series                                    </div>                                                                                                                                                                    <div class="authors-list">                                    <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1829166" target="_blank">Dr. Neha Mehta</a> and <a href="https://privpapers.ssrn.com/sol3/cf_dev/AbsByAuth.cfm?per_id=1617944" target="_blank">Pawan K. Chugan</a>                                    </div>                                    <div class="afiliations">                                    L. J. Institute of Management Studies and Nirma University - Institute of Management                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span>  703</span>                                                        </div>                            </div>                                                              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href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=1728207">Gender Differences in the Perceived Risk of Buying Online and the Effects of Receiving a Site Recommendation</a>                                </span>                                </h3>                                                                                                                                <div><i>Journal of Business Research, Vol. 57, p. 768, 2004</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 8</span>                                                                                                                    <span>Posted: 19 Dec 2010</span>                                                                                                            </div>                      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                                                                                                                          <div><i>ASEAN Marketing Journal, Vol. VIII, No. 1, 66-84, 2016</i>                                    </div>                                                                    <div class="note note-list">                                                                                <span>Number of pages: 19</span>                                                                                                                    <span>Posted: 14 Jul 2016</span>                                                                                                                    <span>Last Revised: 03 Apr 2017</span>                                                                        </div>                                                                                            <div class="afiliations">                                    Accepted 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S. Balaji</a>                                    </div>                                    <div class="afiliations">                                    The Icfai Institute for Management Teachers                                    </div>                                                                                                                                                                                                                        <div class="keywords">                                                                                                                                                    </div>                                                        </div>                                                                                    <div class="downloads">                                                                <span>Downloads</span>                                <span>  662</span>                                             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href="https://privpapers.ssrn.com/sol3/papers.cfm?abstract_id=961859">The Information Content of Brand Attributes</a>                                </span>                                </h3>                                                                                                                            <div class="note note-list">                                                                                <span>Number of pages: 46</span>                                                                                                                    <span>Posted: 03 Jun 2007</span>                                                                                                            </div>                                                                                            <div class="afiliations">                                    Working Paper Series                                    </div>                                              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